The key challenge for today’s marketers is to provide the right message at the right time through the right channel. Maintaining brand consistency, coordinating with multiple internal and external service providers, developing actionable insights that reflect a complete and accurate understanding of the customers, and speed-to-market are clear challenges. My project was to create a digital identity for Tata Consultancy Services’ (TCS’) Connected Marketing Solutions (CMS) group to showcase their portfolio. By attempting this intranet portal, we are trying to bridge the gap between customers and CMS Group, which will provide design solutions and strategy. Here, we are achieving it by following current design trends to make it a user-centred design. The project's aim was to showcase their portfolio in a creative way, which would feature their strengths, capabilities, team, and work. We achieved it by following current design trends and making a user-centred design. Our approach was to solve the problem through interactive infographics. I was working with a team of two visual designers and one usability analyst for a period of 47 days. The initial task was to create visuals based on the existing wireframes provided by TCS’ CMS group, which were simple and didn’t have anything that showed the creative process, services, or portfolio of the company. After we had a review of the provided wireframe, we suggested some changes and applied them. We then created two different visuals for that wireframe. The team had a discussion and debate on the wireframe and visual design, through which we came to the conclusion that we should change the overall approach of the portal. Because it was difficult to comprehend complex data or analyse a large amount of information using words or texts, the new approach was to solve the problem using interactive infographics. Infographics make it easy to understand and navigate the complex world of facts, figures, and directions to finish a task, solve a problem, or meet a need. The objective was to create a design that had different layers of information, and each layer could have multiple hierarchies. This was a completely new concept. We started working on this new concept with a comparative analysis of various company portfolio websites, many interactive websites, and infographic websites. We received various inputs and inspirations, as well as insight into the latest design trends and their various effects, and how we could use them smartly in our portal to communicate better with customers, through comparative analysis. The problem definition was to create a wireframe that had a proper content flow, was interactive, guided the user to navigate through the entire portal easily, and also created and developed two different visual design concepts. After creating two different visual designs for the basic four pages, the team had a discussion, and with the concoction of the two visual designs, we created one single final design that served all the purposes. Later, the design was sent to the user interface developers for further processing. Working in a company like TCS, which has an excellent group of people who all have deep knowledge in digital media, was a great experience, also equally challenging and exciting to work with a completely new medium and learn from the basics. As a visual designer from IDC at IIT Bombay, their expectations from us were really high. They immensely appreciated our work, our work process, and our design style. Not only are most of the things new to us, but there were also many new things that they got to know from us. All in all, it was a good exchange of knowledge and experience.