Usability is one of the most important factors in the success of any web page design. It's all about making your primary and secondary objectives blind simple! This includes making content easy to find and giving users everything they want. With a good web page design, a user should not have to stop and think, i.e., the next step should always be obvious to them. Usability testing is an essential aspect of any user-centred approach that puts the user, rather than the website, at the centre of the development process. Adopting such an approach advocates that the user should be foremost in any design decisions.