Today, with the introduction of new media, we, the consumers, are exposed to different cultures, different economies, and different value systems. We are much more aware of the surroundings and phenomena happening around us than ever before. With the advance of the internet, the entire globe has become a small village where any information is just a click away. All this has resulted in expanded needs and demands and enhanced ways of living. As such, the word lifestyle and the different products associated with it are gaining more and more attention day by day. The term'style of life’ was coined by Australian psychologist Alfred Adler as one of several constructs describing the dynamics of the personality. According to him, it reflects the individual's unique, unconscious, and repetitive way of responding to the main tasks of living: friendship, love, and work. The style of life is reflected in the unity of an individual’s way of thinking, feeling, and acting.