As part of the summer training at Philips Corporate Design, Pune, this project focused on designing new speaker concepts for Philips Sound Solutions (PSS), specifically for the Indian market. The study analyzed market trends and consumer preferences, revealing challenges such as competition from local and Chinese low-end products, as well as the rising demand for home theater systems and high-end multimedia speakers. Insights highlighted a gap between multimedia speakers and professional audio systems, presenting opportunities to cater to young consumers seeking stylish, innovative products that go beyond conventional “black box” designs. The project emphasized how design can play a strategic role in creating differentiated audio solutions tailored to evolving lifestyles in India.