Raising Awareness of the Significance of Awadhi Bhasha among Young Adults


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Creator/Artist: Apoorv Anurag

Category: Interaction Design

Document: P3 Project

Batch: 2021-2023

Source: India,   IDC IIT Bombay

Period:  2019-onwards

Medium: Report pdf

Supervisor: Prof. Swati Pal


Detailed Description

Many languages in India and the world are facing a decline in their usage and status. One such language is Awadhi, which is spoken in the Indian state of Uttar Pradesh. It is declining in its reputation among its native people, especially young adults, and usage when they migrate to large cities. Despite its rich literary heritage and cultural significance, Awadhi is often viewed as unsophisticated and linguistically inferior, largely due to a lack of awareness about its existence, historical information, and limited usage in education and employment. Even UNESCO’s World Atlas of Languages has listed Awadhi as having a ‘Potentially Vulnerable’ language status situation. This project aims to reduce these negative perceptions of Awadhi Bhasha and challenge them through the use of interactive language exhibition design. The project will target young adults of Uttar Pradesh (18–25 years old) who are studying in the state’s colleges. We seek to raise awareness related to where the Awadhi is spoken, its rich literary tradition, and how it is being used to produce some great songs in the Indian music industry. The effectiveness of the project in changing perceptions of Awadhi was evaluated through qualitative study.


Related Links:
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