New- Age Gold Jewellery


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Creator/Artist: Vinod Louis Joseph Swamy

Category: Product Design

Document: P2 Project

Batch: 2017-2019

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. Purba Joshi


Detailed Description

The project explores the design of a 3-piece collection of new-age gold jewellery for urban women in India. The visual language of the range was defined by studying and forecasting the upcoming trends in the jewellery industry. The manufacturing processes and techniques used in the making of gold jewellery were looked into in order to exploit the usage of gold based on its properties as a material. With this in mind, formal exploration was done with novelty being the prime focus, yet with the semantic associations one has with jewellery. The collection has different types of wearables – a neckpiece, a collar clip and a brooch – each paired up with a different style of attire. To make jewellery functional and to appeal to the young tech-savvy user group, a Bluetooth headset was integrated with each of the wearables.