A study on WhatsApp Usage variation across age groups


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Creator/Artist: Nandini Bhosale

Category: Communication Design

Document: Special Project

Batch: 2017-2019

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. Venkatesh Rajamanickam


Detailed Description

In the age of smartphones and internet connectivity reaching every person, digital communications have become an integral part of almost everyone’s lives. WhatsApp is one such internet-based messaging and communication platform available as a free application and widely used in India. In this report, a study of Whatsapp usage variation across age groups has been presented. Quantitative interviews were conducted across participants of different age groups ranging from 12 to 72 years to investigate the frequency of usage of messaging and also the various document-sharing features and chat features provided by WhatsApp. Data is represented graphically, compared and analysed. This led to a brief overall understanding of how people from different age groups appropriate the use of the various features provided in WhatsApp Messenger.