The app icons and their screenshots displayed in the already overcrowded online application stores are extremely crucial. In split seconds they create impactful impressions and can directly affect the purchase rate of the app. Under the digital marketing space, the main area of work for me was designing icons and screenshots appearing in the App Store and Play Store for those apps created by the company. This included studying the various existing game icons and screenshots in these online stores and generating the essential ideas for the same for the given games. Also, some areas of Content Development for ASO (App Store Optimisation) and creative writing were covered.