Bira91 is a recently launched indigenous craft beer, currently retailing in Delhi & Bengaluru. The parent company, Cerana Beverages, approached DKMD in March 2015 with the brief of designing Bira’s identity, right from its logo and surrounding brand language but also its vision and strategic plans for the future to expand Bira’s loyal fanbase and build a brand banking on goodwill and cheer. The project covers contributions to Bira’s web & print presence as well as concepts for image-building events that will strengthen Bira’s recall.