Visual Grammar of Street Signage


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Creator/Artist: Kanika Kaul

Category: Communication Design

Document: Design Research

Batch: 2014-2016

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. G. V. Sreekumar


Detailed Description

This report documents hand painted street signage in some parts of New Delhi and analyses the visual design decisions made by the artists. As graphic design students, an understanding of visual communication principles is critical for enhanced design choices. Observing the same choices as made by untrained artists and the impact of their decisions give us a more appreciative view of their craft. Some examples of interesting signage and beautiful technique are presented in this report, as well as insights from an interview with a practicing, established signboard painter in Chawri Bazaar, an area of Old Delhi. This project was undertaken at the Industrial Design Centre, IIT Bombay in December 2015 and was guided by Prof. G V Sreekumar.