Don't Scroll Instagram When Bored


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Creator/Artist: Rajdeep Sutradhar

Category: Interaction Design

Document: P2 Project

Batch: 2021-2023

Source: India,   IDC IIT Bombay

Period:  2019-onwards

Medium: Report pdf

Supervisor: Prof. Girish Dalvi


Detailed Description

A number of reports indicate that people are shifting their social life from real life to reel life. Reels are increasingly used as a prop for conversations. Due to which, they often end up doom scrolling. They not only experience paralysis but also have physical effects like bad posture. Existing efforts to engage with such problems are mostly screen-based. Such approaches often exacerbate the issues rather than mitigate them. We designed an interactive installation to instigate people to converse with each other/socialize in real life instead of reel life by providing them with virtual cues. Around 120 students interacted with the installation, and 15 of them were interviewed for post-engagement feedback, which was analyzed using the relational content analysis method. We observed high engagement with the installation, following up with questions inquiring about the artifact. The nature of provocation was effective due to two factors. Firstly, we brought a very private interaction (of scrolling) into a social space. Secondly, we transformed an oculo-centric and digital activity into a multi-sensorial and physical experience.