Designing a Micro Sports Car for India


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Creator/Artist: Harsh Vardhan Tripathi

Category: Mobility Design

Document: P3 Project

Batch: 2012-2014

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. Nishant Sharma


Detailed Description

As the younger earning class in India expands, there are more people with more disposable income. This means that they look for lifestyle vehicles. While this market niche is being effectively tapped by the motorcycle industry, the car industry lacks any suitable alternative, as such leisure vehicles, especially sportscars tend to be expensive imported vehicles. As a result, the users tend to buy either used imported cars or buy a regular car and invest in modifying it to suit their tastes and performance needs. The project was to develop a light and inexpensive sportscar that would cater to this market. By keeping the overall length under 4meters and using a small but powerful engine, it can take advantage of the tax breaks, and be available for a low price. The focus was on the form of the car which should excite the buyers and connect with them, as well as grab attention of onlookers.