Styling of Electric Commuter Motorcycle for Urban Youth


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Creator/Artist: Ajithlal C M

Category: Mobility Design

Document: P2 Project

Batch: 2014-2016

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Report pdf

Supervisor: Prof. Nishant Sharma


Detailed Description

India is a young nation. 50% of India,s population are of under 25 years of age. Young people wish to express themselves through the things they own. Especially so in the case of vehicles. Even if India is the second largest motorcycle market in the world, it is dominated by commuter motorcycles. For youngsters who live in urban area, the choice is normally any of the mainstream commuter motorcycles, which is aimed at a larger demographic. The project is about styling an electric urban commuter motorcycle for the youth which reflects their lifestyle. Electric drivetrain is preferred because it allows more form exploration. Interviews with potential customers were conducted in order to obtain their insights. These combined with the pre research led to the formation of the concise design breif : ‘ Styling of an electrically powered commuter motorcycle for the urban youthof India’. A vehicle architecture was chosen after comparing and studying different motorcycles that can possibly fulfil the customer needs. Based on the chosen platform, the space and form arrangements are explored and arrived in a final design is derived after concept explorations and evaluation. The deliverables would be the project report, photorealistic renders of the finalized concept and a 1:3 physical model of the same.