Commercial vehicle is the lifeline of Indian economy. About two-third of goods transportation is handled by commercial vehicle with in the country and across the neighboring country. Commercial vehicle has remarkable contribution in the GDP of country. Commercial vehicle is classified into three major class i.e. light commercial vehicle, medium commercial vehicle and heavy commercial vehicle. Due to reforms by Government, Infrastructure development, mining sector, improvement in roads, hub& spoke model due to urbanization, and golden quadrilateral are main driving factor booming commercial vehicle in India. Especially M& HCV is the most important segment in the range (16 to 25ton) in Indian market. India has become a good market for commercial vehicles among emerging markets (BRIC) compared to triad markets. Most of the company has entered into the Indian market and competing with domestic leading manufacturer. Due to new entrants leading manufacturer’s like TATA, Ashok Leyland market share are decreasing. In Indian most of the domestic manufacturers have continued to sell their trucks in the cowl with chassis only. They have not given importance to the full body importance, aesthetic, essential features, safety, and ergonomics. And now the domestic players are also have started to enter into the international market either by adopting new technology, adding new features, or making JV with foreign players. This project is hypothetical which deals with the restyling of TATA SE truck. The product is chosen for restyling because the product has much potential in the market. The TATA SE is most popular truck still now in every sector like cargo, tipper, defense vehicle, rescue vehicle etc. compared to other models by different manufacturers. But still it requires some change by addition of new essential features, technology, and aesthetic. Which do not only make it sustainable for Indian market but also can increase it demand at International level. This project deals with creating new design language in truck segment for TATA which is exclusively based on styling of exterior cab.