India has been a powerhouse for vast cultural and ethnic diversity and craft. This has enabled a variety of motifs, techniques and crafts to flourish in various parts of this land. Wood craft has been one of the integral part of the rich tradition of handicrafts in India. The hallmark of Indian wooden furniture has always been durability, ethnic flavor, elegance and design, attractive colors, unmatched workmanship and subtle elegance. Even today the traditional Indian craftsmen use the simplest of the tools and adhere to their style of their forefathers which has helped to keep the traditions alive. Today craftsmen are engaged in making furniture, products for everyday use, toys and decorative items that are in demand in the market. One such work is Sankheda wood craft in Gujarat wherein the artist put forth their ideas about mythology, emotions in their work which is losing its potential market. As an Industrial design student the area of work i have dealt in this project is to understand the particular wood craft furniture, understand the artisan issues, and explore various possibilities & ideas to reposition the craft in a higher segment of market.