Entrepreneurship often buds from a technology breakthrough, a solution for a problem or just an idea for a novel product or service, that the entrepreneurs believe will be welcomed in the current market. However, after expending resources and efforts, a lot of them face disappointment in the real market, despite their cutting edge technology and innovative product or service. This happens because of the lack of understanding of the real need, and hence the idea lacks the core necessity of the customer. “Value 101” is meant to introduce the concept and importance of values to the entrepreneurs. It is based on the codes for introductory courses (101) in most universities. The game is targeted at the entrepreneurs and innovators to get their feet wet in the domain they are trying to disrupt. It allows them to discover and understand the underlying values to be addressed by their idea. It also brings in the value perspective for their product and helps to create innovative core concepts that cater to the unattended needs of the customers. It helps them get a clear view of the larger domain they are targeting and helps them suitably place their concepts in the market. The report presents a detailed process followed during the evolution of “Value 101” from a piece of literature to an actual game. It also contains a section of possible explorations and different versions of the game, in both, physical as well as the virtual medium. Further, it encloses a plan to convert the game, with the current set of rules, into an online platform.