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Home / Courses / Visual Perception for Communication Designers / 9. Perception, Attention and Change / 9.3 Change Blindness

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  • Design Course

    Visual Perception for Communication Designers

    Human Factors and Sociotechnical Systems Studios
    by
    Vivek Kant and Sruthi Sridhar
    IDC, IIT Bombay
    9.3 Change Blindness
     
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    Pay close attention to all aspects of the video.

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    File Change Blindness.mp430.07 MB
    Source: Lakshmi Chandran + Midhun Mohan + Nidhin Joseph

    Did you notice if there was anything that changed in the video? At least five things changed in the video: the colour of the lighter, the order of the book arrangement, the placement of the chess pieces, the cup on the side, and finally, the colour of the placemat itself. However, one could not have noticed all of these changes. This is known as change blindness.

    Here is the video displaying all these changes.
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    File Change_Blindness_Explained.mp426.64 MB
    Source: Lakshmi Chandran + Midhun Mohan + Nidhin Joseph

    Failures of visual awareness are prominent in both change blindness and inattentional blindness. The failure to recognize a clear shift is known as change blindness, whereas the failure to recognize the presence of an unexpected item is known as inattentional blindness. We miss out on something readily apparent in each instance as we do not know where to search for it. 

    Change blindness is the inability to recognize changes in a scene. It is more common than we imagine. This inability to recognize a change in movies is a typical occurrence. Popular movies frequently feature scenes where a crucial element that ought to stay the same shifts from one shot to the next, much like things in real life. These modifications in movies, known as continuity errors, are picked up by viewers seeking them, typically by seeing the movie more than once. However, spectators in cinemas who are not looking for these faults usually miss them.

    • 1. Introduction
    • 2. Nature of Visual Experience
    • 3. Figure-ground Segregation
    • 4. Edges, Lines and Angles
    • 5. Color and Lightness
    • 6. Illusory Motion
    • 7. Size and Distance
    • 8. Depth and Perspective
    • 9. Perception, Attention and Change
      • 9.1 Fundamentals of Attention and Change
      • 9.2 Inattentional Blindness
      • 9.3 Change Blindness
      • 9.4 Why does inattentional blindness and change blindness take place?
    • 10. Conclusion
    • 11. Appendix
    • 12. References
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    Creating Digital-learning Environment for Design



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