With the changing times and needs of the customer, the company has diversified into several other products besides traditional Indian attars. These include incense cones, incense sticks, dhoop battis, essential oils, incense oils, toilet soaps, perfumes, kewra water, rose water and jasmine body oil (also called the ‘king of oils’). Attars are usually sniffed (‘tested’) first, using paper strips and then bought.
Experts believe that there is a huge scope for India’s perfume market. They say that the Indian industry needs to take pride in the art of attar making, reorienting and reorganizing itself with the age-old wisdom and knowledge of the craft. As a Mughal poet once rightly wrote: “A drop of attar is worth a billion words.”