Part of the changing paradigm in the designing scenario in India, Delhi Based Designer Anuj Prasad believes that being client centric in his designing approach, is the key factor that drives his studio Desmania Product Design ahead.
A product from the National Institute of Design, Ahmedabad, Anuj Prasad founded and coordinated Desmania which is one of the foremost consumer design company currently catering its services to major corporate players in India and abroad.
Desmania Product Design a Design Company based out of Delhi & Mumbai was established 15 years ago by the designer with the vision to accrue multiple disciplines under one roof. As the dream progressed, the organization grew to two service design offices one in Delhi with a strength of 26 people and another in Bombay with a strength of14 people.
Initially catering to a small limited number of clients, the product designing house now boasts of an impressive clientele record. With the right kind of publicity and good service delivery, the organization found its way to international media like Impact Packaging magazine in Italy, Business Week in the US etc.
Currently the product designing company encompasses a multiple functions which included design thinking, design research, concept generation, 3D visualization and Engineering power the product design practice.
The designer claims as the company is slowly moving towards an established traditional office, the scope of designing is likely to shoot up several notches in the coming future.
The list of elaborate clientele includes Cadbury, P&G, Bajaj, HCL, Nestlé, Yamaha, Reckitt Benckiser, Yamaha, Usha, CII, LG, Otis, Cavin care etc to name a few.