Elephant Design
Team:
Elephant's leadership are mentors, guiding teams and individuals to optimize their talent, focus on their strengths and achieve all goals.
Ashish Deshpande, Director:
Ashish Deshpande is Founder Director & Principal Designer of Elephant Design. He currently, heads the Product Experience group at Elephant. He has been instrumental in creating many appliances, lifestyle products and medical equipment for retail and experimental environments. A true blue naturalist at heart, he believes in alternative energy source like pedal and wind power. He is also a cyclist and Para-glider.
Ashwini Deshpande, Director:
Ashwini Deshpande is the Founder Director & Principal Designer of Elephant Strategy + Design since its inception in 1989. Her forte is strategic designing and branding. Some of the clients she has worked with include Britannia, P&G, Unilever, Titan and Nirlep. She is also an active speaker and has held the position of guest lecturer among institutions like IIM, NIFT, MICA, American University in Lebanon and the Duke University USA. She was invited to preside over at the National Conference of AIGA at Boston, ICOGRADA Design Week in Istanbul and the ‘India Innovation Summit’ at Bangalore, CII-NID Design Summits at Bangalore & Delhi. Passionate about teaching, she has been a guest lecturer at premier Indian institutes including IIM, NIFT, MICA.
Partho Guha, Director:
An alumnus of NID, Guha specialized in Communication Design through films and other narrative media. He heads the firm in corporate branding, brand communication and experiential design projects. He pushes for design strategy and user centric innovation in their projects. Guha is spiritually oriented and is a well-known painter. Formulation of brand and innovation strategy are his areas and he has done so successfully for clients in pharmaceuticals, automotive, banking, engineering, FMCG such as Electronica, Bilcare, Goodknight, Bajaj Auto Limited, Commonwealth Youth Games 2008. He has also presented at forums on topics ranging from Design, User Centric Innovation and Indian culture. He has also exhibited his paintings at the Lalit Kala Academy, New Delhi.
Work Culture:
Elephant Design makes sure that they work with equally enthusiastic companies that believe in innovation through design thinking. They try to build important equilibrium between the corporate philosophy and desired image associations. The impact of this can be felt even in the work culture of the firm as their ideas change according to the kind of output Elephant gives.
Implementation of design thinking means encapsulating great product experiences. In accordance with this philosophy, team Elephant Design constantly attempts to push the envelope in seeking solutions that are ideal and inventive in their design. This is reflected in the solutions they have proposed and implemented in a range of medical, consumer appliance, industrial equipment, FMCG and lifestyle products and Office electronics amongst others.
They provide impeccable branding, forging connections for the customers that will last a lifetime via memorable and meaningful experiences. Their cross-domain experience enriches their every decision in the right direction and one simply ends up with good design and related perfection. Their branding and packaging is proof of this fact.
