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Home / Case study / Khetibaadi / Case Study - Slide Show

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  • Design Case study

    Khetibaadi

    m - Marketing for Agriculture
    by
    Deepak Singh,Prof. Ravi Poovaiah and Dr. Ajanta Sen
    IDC, IIT Bombay
    Case Study - Slide Show
     
    • Printer-friendly version

    Design process that was followed in this project:

    • Introduction
       - Introduction to COSMIC
       - Introduction to IDC, IIT-Bombay
       - Introduction to NUS School Of Computing
       - Introduction to project
       - Timeline

    • Secondary Research
       - Background research
       - Project and initiatives
       - Literature on Agriculture
       - Project visited

    • User Studies
       - Primary Research
       - Creating Pointers
       - User Study- A composite picture
       - Field visit

    • Data Analysis
       - Ecosystem Mapping
       - Identifying role players
       - System
       - Role Players
       - Role of Social Media

    • Need GAPS

    • Findings
       - Major observations/ Findings
       - Overall Findings

    • Insifhts

    • Redefined Brief

    • Early Ideations

    • Initial Concepts

    • Final Concept

       - Scenario
       - Contribution of role players
       - Sorting
       - Information Architecture
       - Paper Prototype
       - Initial Testing
       - Refinements and Second Testing
       - Comparison with existing systems

     • Initial Wire Frames

    • Final Design

    • Final Testing

    • Future Directions and Scope

    • References

    Case Study Downloads:
    • Khetibaadi - m - Marketing for Agriculture......

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