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  • Design Case study

    Khetibaadi

    m - Marketing for Agriculture
    by
    Deepak Singh,Prof. Ravi Poovaiah and Dr. Ajanta Sen
    IDC, IIT Bombay
    Links
     
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    References:

    • Shaik. N. Meera, Anita Jhamtani, and D.U.M. Rao : Information and Communication Technology in Agriculture development, 2004

    • Chris Parker,Bruce Weber Developing electronic markets in low-tech environments: India’s Agriculture Markets, 2011

    • World Bank e source book : ICT IN AGRICULTURE Connecting Smallholders to Knowledge, Networks and Institutions, 2011

    • R. Thirumavalan, Chris Garforth:ICT4D and farming communities : Success and failure of telecentres in rural Tamilnadu , 2007

    • Ravi Anupindi,S. Sivakumar: ITC’s e-Choupal A Platform Strategy for Rural Transformation, 2005

    • Pratap . S. Birthal , O.P Sharm – Integrated Pest Management in Indian Agriculture Food and Agriculture Organization of the U.N , 2005 - Fertilizers use by crop in India

    • Jac Stienen, Wietse Bruinsma, Frans Neuman, IICD, How ICT can make a difference in agricultural livelihoods,2007

    • Neil Patel, Deepti Chittamuru, Anupam Jain, Paresh Dave, Tapan S. Parikh, Avaaj Otalo — A Field Study of an Interactive Voice Forum for Small Farmers in Rural India,CHI, 2010

    • Neil Patel, Scott R. Klemmer , Tapan S. Parikh :An Asymmetric Communications Platform for Knowledge Sharing with Low-end Mobile Phones, ACM,2011

    • Meenakshi Sharma,Manmohan D. Chaubey, e Sagu- A model for delivering expert advice to farmers,2008

    Case Study:

    • mAgri programme case study, IKSL India, Development Fund

    • mKrishi : Agriculture: Advisory App for Farmers,2011

    • Kuttayan,Annamalai,Sachin Rao,Case Study : ITC e-chaupal and profitable rural transformation,2003

    • CISCO, BT, Life lines India : Communications technology bridges the digital divide in India

    • mAgri Programme Case Study M-Kilimo, Development fund Kenya

    • Case Study : Nokia life tool, NOKIA ,2008

    • Case Study : Amit Mehra, Reuter Market Lights, 2010

    • Agriculture marketing in India, Booklet no. 442, INSEDA, India

    Other Links:
    • Useful resource e-links related to 'Interaction Design'
    • Interaction Design at IDC, IIT Bombay

    Case Study Downloads:
    • Khetibaadi - m - Marketing for Agriculture......

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