The act of arranging words in a given white space is not random. Words (content) and the space (format) interact with each other. A graphic designer designs an arrangement with an underlying, hidden visual hierarchy of the given content. Graphic designers create order of importance, i.e., try to create emphasis in the elements on the page. Hierarchy defines the visual flow, the priority of elements (from larger to smaller) defining a visual path for the users’ convenience to decode the presented information. We will try to experience these visual hierarchies through a series of assignments and find out how elements and principles of design affect these hierarchies.
Task 01:
A list of words is provided and you have to arrange these words, either close or far away from each other (in distance) within a given format.
Try to exploit the subtle spatial distance, which would exist between those two words in reaction to the question asked for each word:
1. Your Name* (Write you name in the predefined format.)
2. Birth Date (How far you are from the date when you were born?)
3. Death (For how long would you aspire to live, from the present state?)
4. Birthday (How far or near you are from your next birthday?)
5. Dumb (How far are you from being dumb?)
6. Intellectual (How close you are to being intellectual?)
7. Father (How close are you to your father?)
8. Mother (How close are you to your mother as compared to your father?)
9. Friends (How close are you to your friends than to your parents?)
This is an endeavor to use typographic variables, to design visual answers for a user/ viewer. One may develop richer sensitivity towards white space or negative space.
Note:
Use Font: Franklin Gothic Medium Condensed/ Regular,
Font Size: 20 pts
*Do not write your surname (Write your first name)