By this stage, students were also asked to decode words like elegance, sporty, friendly, funny, modern and executive-ness by finding images that depict similar characters. Those collected images worked as a mood board for the product form development.
The concept evaluation and selection was done keeping in mind the review of received in group discussion session and feedback from the Professors in one-to-one interaction. After this stage, Prof. R. Sandesh also interacted with students to give them guidance for the refinement and fine-tuning of formal treatment of the concepts.