This report is about my learning and the experience gained in the internship programme at Samsung Design Delhi. I have successfully completed my internship in a period of six weeks. During my stay at SDD, I have handled one major project—Mobile for Indian Youth—from initial research to design ideation. This project was divided into four main stages: research on the youth segment; understanding differences between global and Indian youth; development of Indian youth user segments through personas; and finally culminating with design ideas mapped on a feasibility time graph. Regarding this project, I was given freedom to experiment with the design process followed under continuous guidance and feedback from SDD team members. The project was chalked out in various phases, and every phase ended with a presentation and future directions. The project is seen as a strong opportunity to uplift Samsung’s presence in the Indian market. Some of these ideas will be part of upcoming mobile phones by 2010-2011. This realistic goal helped me to stay focused on current user needs, missing links, and hence act on the opportunity areas figured out during research. Here I was able to work within the constraints of industrial requirements and tight deadlines. I also got exposure to diverse activities and industrial methodologies followed by designers at SDD. Interaction at different levels—users, designers, management, engineers, and testing—trained me in interdisciplinary learning and gave me the confidence to participate further in professional work.