Design of vehicle instrument cluster for Indian and German audiences


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Creator/Artist: Baisampayan Saha

Category: Product Design

Document: P1 Project

Batch: 2013-2015

Source: India,   IDC IIT Bombay

Period:  2009-2018

Medium: Presentation pdf


Detailed Description

Cultural differences play an important role in the design and development of new products. Many examples of product failures have proven that the culture of a country has a huge influence on the success of new products. Against the background of the growing importance of emerging markets, it is even more important to understand these cultural differences and take them into account during the product design and development process. Therefore, this Advanced Design Project has the goal to examine these cultural differences between India and Germany regarding the design of a dashboard of a B+-segment car (“Kleinwagen”, respectively) and create two instrument clusters, which are based on these results—one for the Indian market and one for the German market. To guarantee an efficient and structured approach, a user-centred design process considering project management methods is executed. On that account, a literature review regarding the user-centred design process and the general dashboard design is executed. Based on the insights of that literature review and its insights, a work breakdown structure is developed to structure the project into feasible work packages.