Cultural differences play an important role in the design and development of new products Many examples of product failures have proven that the culture of a country has huge influence on the success of new product Against the background of the grow- ing importance of emerging markets it is even more important to understand these cultural differences to take them into account during the product design and development process Therefore, this Advanced Design Project has the goal to examine these cultural differences between India and Germany regarding the design of a dashboard of a B+-segment car (“Kleinwagen”, respec- tively ) and create two instrument clusters, which are based on these results - one for the Indian and one for the German market To guarantee an efficient and structured approach, a user cen- tered design process considering project management methods is executed On that account a literature review regarding the user centered design process and the general dashboard design is executed Based on the insights of that literature review and its insights, a work breakdown structure is developed to structure the project in feasible work packages