Indian Post Logo


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Creator/Artist: Prof. R. K. Joshi

Category: Visual Communication

Source: India,   IDC IIT Bombay

Period:  1989-1998

Medium: pdf


Detailed Description

Prof. R. K. Joshi, a distinguished typographer and calligrapher from IDC IIT Bombay, designed the Indian Post logo in 1993. The logo was part of a broader effort to modernise the Indian postal system's image, marking the transition to a more contemporary, efficient, and customer-friendly organization. The primary element of the logo is a stylised envelope, with three diagonal strokes resembling wings. These strokes represent speed, communication, and movement, reflecting the swift and reliable services of the Indian postal system. The colours are significant in the logo. Red represents energy and passion, symbolising the dedication of India Post in serving the country. Yellow is associated with warmth and positivity, indicating the trust and reliability of the service. Prof. Joshi's background in typography shines through in the logo. The wordmark Government of India and "INDIA POST" are rendered in a simple yet elegant font, making them easily recognisable and readable in both Hindi and English. The design by Prof. R. K. Joshi helped establish a strong brand identity for India Post, and it has remained largely unchanged since its creation, showcasing the timelessness of the design.