Chimanlal’s is one of the major company bringing forth designed handmade papers for people since last fifty years. Calligraphy, as considered by R.K. Joshi primarily an art that also becomes design has been used most expressively to define ‘paper’ in Indian context. The elongated stems of letters “h” and “l” in the calligraphic identity present the continued practice of producing quality paper with great variety and aesthetics that beautifully becomes part of everyday activities of using paper for decorations as ephemera