Maurya Hotels – ITC Designer: R.K. Joshi, Ulka Advertising With ITC group of Hotels diversifying through its several chains in 1970s, on such chain namely Maurya group of ITC, Delhi got a strong visual identity. The logo designed by Late R.K. Joshi depicts the arched form signifying a warm, homely welcome and hospitality for the visitors. The colour ‘green’, a convincing choice of an earthly hue marks the logo with vitality, comfort, peace and closeness that we experience at our homes. The depiction of a circular suspended form in the center part of the logo reminds of the welcome symbols used at the doors of Indian homes