India has a great tradition of making toys with wood. And this toy making is a skillful craft. Especially for the children, these toys help a lot to children with playing different play objects and they completely live in a different world with different traditional toys. Toys are used as decorative elements in Indian houses. Most of the houses will have the showcase with various toys in Andhra Pradesh. In Andhra Pradesh apart from Nirmal there are other places also do these toys such as Etikoppaka and Kondapally. I went to know the toy making in Nirmal, which are traditional wooden toys and beautifully carved by craftsmen. During this project I have learned how the craftsmen make the toys from wood to final shape.

"I wanted to work with PG Vinda, Director and Cinematographer who is the great skilled and dedicated cinematographer from Hyderabad. Vinda’s work for Grahanam received major attention and a National Award nomination for Cinematography. Vinda earned a distinction of master of digital format in Telugu cinema. Many critics appreciated his works. Now PG Vanda engaged with three to four Telugu films. PG Vinda made a film “Lotus Pond” as a writer, director and Cinematographer. I got an opportunity to work with PG Vinda for couple of Telugu films. “Aa Aiduguru” and “Anthaku Mundu Aa Tharvatha” . I got an apportunity to explore and observe and learnt so many things in cinematography in all aspects like easthetics, creating lighting and the process of film making."

This project is about women’s traditional wear, "the bangle," and its making process in the Laad bazaar in Hyderabad. In this documentary project, I attempted to investigate various aspects of Bangles, such as how they are made, where they are made, what their circumstances and working conditions are, the bangle market, people in that market, various communities involved in making and purchasing bangles, and the Bangle-making tradition in Hyderabad. The aim of this documentary is to communicate the working conditions, the skill of the bangle-making craftsmen, the process of that bangle-making, and the ambience of Laad Bazaar, which is the place the bangles are made. I have tried to communicate the bangle-making process to people in the Laad bazaar. How they bargain with the sellers and how the bangle market looks like In order to communicate all these elements, I have used the required camera techniques and other equipment to capture the visuals and the sound. I had explored the techniques and aesthetics of visual grammar, like exposures and points of interest, by pulling focus, using the required depth of field, and maintaining continuity in the actions. In some places, I wanted to emphasise the visuals, whereas the craftsmen embellishing the stones on the bangle and selecting the stones I used the reversal lens technique to achieve the macro lens effect; additionally, for sound recording, I used a Zoom H1 recorder, which is an external recorder for recording Foley sounds from the locations. In order to communicate the visuals about the bangle making, the Laad bazaar, and the people, in this film there are 5 chunks, which are the Hyderabad introduction by establishing wide shots of the Charminar and Golkonda fort, and the Laad bazaar ambience through the market and the people visuals, Since I have seen three different bangle making processes in the Laad bazaar, I have shot and presented those three processes separately in the film. Then the second chunk of visuals is process number 1, which is the heating of the lacquer and the process of making lacquer ready for the bangles, as well as bangle making. Then there's the third chunk, which is a completely different process than the first. Then the fourth chunk is also another process, which is the old process of using pot. Then the fifth chunk is the Laad Bazaar, with people and the ambience of the night. Because lacquer bangles are well-known for bridal bangles, I attempted to connect the film with a bangle being made in stages and a bride being decorated with suggestive shots. 

"Balram, Short Film" is a project about treasure hunters and their beliefs about treasures. In this narrative fiction project, I attempted to investigate various aspects of visual storytelling and filmmaking, such as preproduction, production, and postproduction. I have made this short film based on news from various places in India and experiences from my village. In this story, Balram is the main character who believes in the treasures and wants to earn money through shortcuts. Though I have drawn inspiration from the real events in my village, I have also added fictional characters to this film. How the Balram fell into the treasure-hunting trap—in the process of rescuing his friend—and finally, he drags his son into the treasure hunt. The aim of this short film is to communicate Balram's character and the journey towards the treasure.

With an academic background in mass communication and professional experience in the news and consumer research domains, I was keen that I acquire a new skill during the internship; more importantly, a skill that would add up to my professional objectives. Though I have wandered along different paths, one thing has always remained common. It was my interest in observation of social behaviour and using visual methods to capture that to be able to tell the story vividly. A medium like TV news demands the storytelling to be pithy and lucid, and the production time available is very limited. Though this is a very effective way of communicating information in packages, it leaves little scope for reading between the lines and expressing complex ideas like human emotions. This is where I felt the need to break free. I wanted to understand the cinematic style of storytelling and fuse it with the non-fiction work that I am interested in to make it engaging. I believe that storytelling becomes effective when it is experiential and one makes the most of the medium of communication. Filmmaking has the potential to transport the viewer into the world of images and sounds and create a real experience.

This project was inspired by the travel accounts of ancient travellers like Marco Polo, Xuan Zhang, and Ibn Battuta, etc., who travelled to new lands and wrote vivid accounts of their experiences. These travelogues became bodies of knowledge pertaining to the regions explored and were important exploratory ventures for the countries these travellers represented. Burton Holmes, who is credited with coining the term "travelogue," monetized his skills by conducting travel lectures. These travellers satiated the curiosity of their countrymen about the new cultures they visited. Today, these documents are landmark reference points for exploring the cultural history of the regions these travellers explored. I intend to create a visual travelogue that presents a point-of-view account of my experiences in the land of the morning calm. The travel writings of noted Marathi writer P. L. Deshpande are known for his deep cultural and behavioural observations. Whether he travelled within India or abroad, his writings described the cultural landscape as well as interesting personalities within these contexts. I wanted to "see things differently," and P. L. Deshpande was an important reference point for me. Any comprehensive ethnographic project requires much longer fieldwork as well as familiarity with the language. These two qualities are critical to gaining ethnographic authority. My project is an exploratory first step that borrows from concepts of visual anthropology in order to break the mould of structured journalistic methodology and see beyond what travel guides tell you. This would require focusing on visual culture, interactions, and going off the beaten track. As a designer, I would like to create a tool that can use cameras as a research tool to unravel cultural insights. I want to present my travel experiences and stories with dual temporality. While the book sums up the experience of travelling across South Korea and living there as a student, the blog would be a collection of images where each experience in South Korea has its own unique perspective. The book is a picture story that gives a holistic description of what South Korea was like for me. On the other hand, the blog viewer can enjoy each image separately as a work of art or design. It allows the photographer in me to present stories of journeys within a journey. I have explored the duality in the photo-word relationship as well. In book form, my notes supplement my images, allowing me to say exactly what I want to say and elaborate with precision. In the blog, words are kept to a minimum, and I expect the viewer to interpret and react.

It is a film about dreamers! It is about the lives of people who are not afraid of going against the flow, norms and chase their dreams. Though the inspiration for my film came from my passion for hockey; this film is not about the game. It is about the mad zeal with which hockey aficionados like Andrea Thumshirn work relentlessly to realize their dreams in foreign land full of challenges. Hockey is merely the turf on which the story unfolds. The film aims to peek into lives of people at the hockey village who have come together, woven their dreams together and trying to work towards a common goal in spite of socio-cultural differences. Their dreams, aspirations are completely different but what brings them together is the hunger to make things happen against the tide. Stick to Dreams seeks to use cinema verite approach to peek into the lives of these dreamers with an aim to understand them in an engaging yet empathetic manner. While the mainstream media regularly produces feel good stories about such dreamers; it seldom has the patience and wherewithal to go beyond the headlines. My curiosity about the process of social change juxtaposed with individual motivation to see things differently motivated me to make this film.

The stated purpose of a summer internship at IDC was to expose oneself to different design firms in rural and urban sections of society and to understand how design can intervene to bring about constructive changes as per the socioeconomic and cultural context. As a Visual Communication student, I wanted to work with an organisation that is motivated to work for society and uses design intervention to change lives and make a positive social impact rather than just for commercial gain. Working as a designer in the past, I have often been exposed to several Indian crafts and folk arts and have had the privilege of working with them, even on small projects. Ever since, I have been really keen on learning more about them. I wanted to use this internship as a chance to explore this possibility as well. Happy Hands Foundation and The People's Project brilliantly combined these two interests and requirements, while also meeting IDC's criteria.

Abstract art, which people would perhaps consider the most emotionally subjective form of art, is actually completely objective. The emotional objectivity of abstract art lies in the characteristics of the colours and their interactions with one another. To know what kind of colour palette can express the chosen emotions and to substantiate the reason for using movement in colours, as well as to understand which elements of art or visuals play a vital role in evoking emotions in the viewers, I created a survey. The inferences were made from 50 complete responses and around 76 partial surveys, where 16 of the surveys had data for 6 or more than 6 questions and thus were considered in the inferences.

India is a country that was known for agriculture, but after industrial development, maximum employment depends on industries, and industries depend on manpower. But the manpower that is required for the jobs also requires proper education. Accidents are more likely if proper safety education and training are not provided. Government industrial organisations and public-sector companies are making lots of effort to minimise occupational accidents. But existing awareness materials such as safety posters, stickers, banners, and informative messages are not as effective. Technology has brought enough advancement into the life of the common man. One of the major benefits of information technology is computer graphic animation. The industrial environment is dangerous, and safety is a major concern. Animation generated information can explain scenarios before and after accidents and prevent employees from experiencing similar incidents in the future. Animation can help to understand safe procedures for handling hazards operation Education and training are the keys to maintaining a healthy atmosphere at any hazardous workplace. There are many ways to educate workers in the workplace, such as the display of safety posters, safety messages at factory entrances, canteens, work floors, and worker gathering areas. It’s important that workers fully understand the potential health effects that may occur after a long period of time. Maintaining safety awareness among workers is the key to controlling accidents at the workplace. Safety awareness is critical in many hazardous work environments.

The report presents the understanding constructive approach of Devanagari Calligraphy, basic fundas of the script, proportion and character of the alphabets, such tasks completed during summer internship. Devanagari Calligraphy is highly appreciated in the history of writing. Imitating historical handwriting is a wide, well-lit highway to calligraphic success. Learning historical hands is a method of training the hand and eye, rather than a final destination in calligraphy. I tried to understand of the writing sequence of Devanagari calligraphy, analysis of Devanagari letter design. The graphic scrutiny of the Devanagari letters will bring out important aspects of the letter design.

The report presents the importance of Devanagari Calligraphy, basic writing sequence of the script, proportion and character of the alphabets. Devanagari Calligraphy is highly appreciated in the history of writing. Learning historical hands is a method of training the hand and eye, rather than a final destination in calligraphy. This study is especially made for the undergraduate students of art and design field. I tried to explain the writing sequence of Devanagari calligraphy, analysis of Devanagari letter design. The graphic scrutiny of the Devanagari letters will bring out important aspects of the letter design. The content of the report provides the perfect start for your journey into the field of calligraphy, with everything from the history of this art form to in-depth instructions on creating each letter of each featured alphabet makes the process of learning Devanagari calligraphy easy simple and enjoyable for aspiring artist, designers and other all interested students in the field art and design.

Accidents are a major cause of death for people working in construction sites. It is an urgent need to address these issues for the betterment of safety workplace. Poor education, lack of proper training and knowledge about workplace safety issues are some of the main causes for construction accidents. This project aims to create safety awareness among workers using animation videos. These videos can be effectively used by the Safety Manager to provide an appetiser to safety through the engaging characters, amusing story line, and a humorous approach. These videos are designed for less literates and are free of language and culture barriers, keeping in mind the wide and diverse audience. Visual safety awareness material can be used, but due to low education levels of the workers it is difficult to communicate at diverse languages. Therefore wordless animated videos have the potential to make safety education more attractive and enjoyable can solve this problem. Issues like ladder safety, working at height, object falling from height, material handling, and their prevention have been communicated through this project. Safe workplaces are vital to the well-being of workers and the strength of economy of an industry or a nation. Thus, to promote safety education, I have decided to contribute as a designer, to improve safety on the job by preventing workplace injuries and illnesses of the worker.

With an academic background in mass communication and professional experience in the news and consumer research domains, I was keen that I acquire a new skill during the internship; more importantly, a skill that would add up to my professional objectives. Though I have wandered along different paths, one thing has always remained common. It was my interest in observation of social behaviour and using visual methods to capture that to be able to tell the story vividly. A medium like TV news demands the storytelling to be pithy and lucid, and the production time available is very limited. Though this is a very effective way of communicating information in packages, it leaves little scope for reading between the lines and expressing complex ideas like human emotions. This is where I felt the need to break free. I wanted to understand the cinematic style of storytelling and fuse it with the non-fiction work that I am interested in to make it engaging. I believe that storytelling becomes effective when it is experiential and one makes the most of the medium of communication. Filmmaking has the potential to transport the viewer into the world of images and sounds and create a real experience. Company is a creative house founded by KB Vinod and Bhupal Ramnathkar in February, 2012. It is a design and advertising agency based in Lower Parel, Mumbai. Comapny believes in honesty, transparency, simplicity and originality. They are a team passionate and obsessive about quality and creativity. Some of their clients include Fashion Big Bazaar, Caprese, Holii and Malabar Gold.

DIVING INTO IMAGES ~ SETTING AN OBJECTIVE Where all do we encounter images and how do we make sense of them? Images have made a journey from the age-old Lascaux’s paintings to the contemporary media images. But there arises a question to reflect upon: what are images and what are the contemporary changes? These questions often hover my mind and I am compelled to ask: What is my role as a visual communicator? How do I express? In my view, the most challenging task for a visual communicator is being able to communicate visually. Good images have the power to stay silent, yet convey so much. "The design is an expression of the purpose. It may (if it is good enough) later be judged as art"- Charles Eames. My objective thus becomes, to bring in images of art and make a study of images relevant to our current times. There is a need to realise the thought of what the purpose of an image is. THE FUTURE OF THE IMAGE The title is borrowed from the book, The Future Of The Image by Jaques Ranciere. The study of visual imagery in our times needs to take into account the diverse nature of images encountered today. We come across imagery in various forms like mobile imagery, Internet content (YouTube, TED, etc.), television, film, animation, advertisements (print, television, internet); illustration, painting, printmaking and sculpture. In these times where media throws a tsunami of images, there arises a question as to what relationship do we have with a still image? For example, people watch television till late in the night where images change at the rate of 24fps. What is the future of a still image in this tsunami of images?

People often talk in generalities about the youth, having positive hopes in some sense as well as a few complaints against them. But what are the young people of India doing in reality? Why are they doing what they are doing, and what keeps them at it? These questions made me think that it would be interesting to talk to the young faces of my time and learn about their journeys. Looking at what others did in the past, in their youth, would allow me to reflect and understand in some way how we are all connected and how we have conversations, between "then" and "now," with a thread that binds us all together. The title of the project, "Young India: Then and Now," has somehow emerged from Gandhi’s "Young India." This Young India was a journal that had thoughts and opinions that inspired many people. It was focused on addressing various problems of those times, during the pre-independence era, and contained highly motivating views and messages from people who believed in their mission and worked actively towards it. Thus, my journey with this project began with what was happening "then" amongst the Indian youth. The questions about the youth "now" that were yet to be answered had their roots in the past, and thus, the journey of this project in itself became "Young India: Then and Now." Through this project, I wish to bring out the essence of these experiences through storytelling. The goal is to bring in my own image and text in an interesting way to give out the message in a richer form while maintaining the traditional strengths.

The world around visually impaired person is drastically different from the experience of a person with normal vision. Very few skilled and explored people can achieved the environment around them to some extent. Every time when we go to any new place we create mental map of that place with the help of various visual clues and if someone asked you about that place then you prefer to give him/ her illustrated hand drawn map. Blind people lack this visual information and they face great difficulties in generating efficient mental maps of spaces and therefore find difficult to navigating efficiently in these spaces. Here we describe how blind people perform with haptic devices and understand the task given to them with minimum support. The project went through multiple experiments with blinds and we found out interacting with them is the best possible way to understand them better.

The key challenge for today’s marketers is to provide the right message at the right time through the right channel. Maintaining brand consistency, coordinating with multiple internal and external service providers, developing actionable insights that reflect a complete and accurate understanding of the customers, and speed-to-market are clear challenges. My project was to create a digital identity for Tata Consultancy Services’ (TCS’) Connected Marketing Solutions (CMS) group to showcase their portfolio. By attempting this intranet portal, we are trying to bridge the gap between customers and CMS Group, which will provide design solutions and strategy. Here, we are achieving it by following current design trends to make it a user-centred design. The project's aim was to showcase their portfolio in a creative way, which would feature their strengths, capabilities, team, and work. We achieved it by following current design trends and making a user-centred design. Our approach was to solve the problem through interactive infographics. I was working with a team of two visual designers and one usability analyst for a period of 47 days. The initial task was to create visuals based on the existing wireframes provided by TCS’ CMS group, which were simple and didn’t have anything that showed the creative process, services, or portfolio of the company. After we had a review of the provided wireframe, we suggested some changes and applied them. We then created two different visuals for that wireframe. The team had a discussion and debate on the wireframe and visual design, through which we came to the conclusion that we should change the overall approach of the portal. Because it was difficult to comprehend complex data or analyse a large amount of information using words or texts, the new approach was to solve the problem using interactive infographics. Infographics make it easy to understand and navigate the complex world of facts, figures, and directions to finish a task, solve a problem, or meet a need. The objective was to create a design that had different layers of information, and each layer could have multiple hierarchies. This was a completely new concept. We started working on this new concept with a comparative analysis of various company portfolio websites, many interactive websites, and infographic websites. We received various inputs and inspirations, as well as insight into the latest design trends and their various effects, and how we could use them smartly in our portal to communicate better with customers, through comparative analysis. The problem definition was to create a wireframe that had a proper content flow, was interactive, guided the user to navigate through the entire portal easily, and also created and developed two different visual design concepts. After creating two different visual designs for the basic four pages, the team had a discussion, and with the concoction of the two visual designs, we created one single final design that served all the purposes. Later, the design was sent to the user interface developers for further processing. Working in a company like TCS, which has an excellent group of people who all have deep knowledge in digital media, was a great experience, also equally challenging and exciting to work with a completely new medium and learn from the basics. As a visual designer from IDC at IIT Bombay, their expectations from us were really high. They immensely appreciated our work, our work process, and our design style. Not only are most of the things new to us, but there were also many new things that they got to know from us. All in all, it was a good exchange of knowledge and experience.

This project aims to create a sensory experience for children who are visually impaired. Over time, children with visual impairments slowly become more acute in their other sensesver time, children with visual impairments slowly become more acute in their other senses. The lack of one sense increases the importance of the remaining ones. They become more sensitive to touch, smell, sound, etc. They use their fingers to understand a text written in Braille, remember people or places through fragrances, and understand the space around them through sound. The world around visually impaired children is drastically different from the experience of a person with normal vision. When a person with vision experiences the world, it is primarily through "what they see," but for the visually impaired, "what they touch, smell, and hear is what they experience." This project is concerned with visually impaired children of the pre-Braille class (5 to 10 years old) who stay in residential blind schools. There are a considerable number of students who remain in the same class for years due to hampered growth. Also, children are in a completely different environment when they go home during the weekends. This problem is widely known, yet very little attention is paid to it. My project aims to engage students in physical and mental activity when they are at home. At the same time, this activity will help them to improve their sensory coordination because knowledge of Braille demands sensitive hands, fingers, and coordination between sounds (ear) and touch (hands). The research led to prototypes aimed at engaging visually impaired children in active play. The goal of the designs is to create an aid that empowers children to build cognitive, social, and physical skills. The project will identify these abilities, teach them how to use them effectively, and assist them in learning about Braille. The idea is to make them physically and mentally strong, which will help them with pre-Braille development and at the same time make their sensory experience richer.

Pune was the cycle city of India, but now it is the motor cycle city of India. Pune has the highest percentage of two-wheelers in the state. Other than autos, bus transit is one of the major public transports Puneites use. Pune’s bus routes and services are very chaotic. There is literally no connection between buses and schedules. One of the common scenarios you will notice at any Pune city bus stand is that people are running here and there and asking everyone which bus goes where. or a particular bus number or route? Any new traveller who wants to travel from destination A to destination B needs to find the correct bus that goes to his destination. Also, there are various buses that go to the same destination but take a different route. The project aims to design a bus transit map that will explain routes and focus on 20 major stations in Pune city. To avoid confusion, this map will show you the shortest as well as all possible bus routes. This will provide the best possible service to the greatest number of people within the governing economic constraints. The route structure will be clear, requiring the user to spend the least amount of time understanding it. Because bus transit is such an important part of public transportation, bus lines should complement rather than compete with other modes of transportation, allowing each mode to be used to its full potential. People should interact with the route map in terms of comprehension and use, which will make their life easy in terms of bus travel.

The main objective of the project was to analyze and understand the Responsive design strategies in web design. This project focuses on the need for responsive web design for a wide variety of users looking at the mobile usage in the current day scenario. With increasing trends in the use of smart phones and tablets of different screen size, it became difficult and complex to maintain the website that fits best on different screen sizes. Responsive Web Design (RWD) is found to be an effective way of solving the issue of site management for different end users. As the name suggests, RWD is a conceptual design of website with the properties of liquid, which occupies the shape of a container without losing its properties. RWD conceptualizes on three main fundamental blocks of website construction. Which are Media queries, Fluid grids and Flexible images.

I worked at Bharathi Rural Development Society (BIRDS) for a summer internship Allagadda, BIRDS is an NGO working in and around four states: Andhra Pradesh, Karnataka, Tamilnadu, and Kerala. BIRDS vision is "a world where all its inhabitants live in complete harmony with each other to maintain and benefit from balanced eco-systems." BIRDS mission is to create a platform for people from all walks of life so that they are able to take necessary action for ensuring ecological stability, safeguarding human rights, eradicating poverty, ensuring a minimum standard of living, and bringing in social justice (on account of differences based on gender, disability, social and economic marginalization, and displacement). BIRDS will work only for the furtherance of its vision, mission, and objectives. BIRDS recognise that they are only a part of a bigger movement to ensure environmental stability and in the fight against poverty. Therefore, it tries to establish linkages at the organisation and community levels with different strategic developmental players (governmental and non-governmental).

This project is aimed at improving the learning and communication of hearing impaired children aged 4-7 years. Hearing impairment is a major setback as the child loses the chance to learn language and speech at this precious age. Added to this, the parents do not know how to teach new things to the child for basic communication. These children require a special learning method after proper treatment through hearing aid with Cochlear implants. Specially trained teachers of Auditory Verbal Therapy (AVT) are very instrumental in improving their auditory, speech and language skills as regular teachers don’t spend enough time teaching these children or parents remove the cochlear implants. I have designed an interactive learning method designed for solving auditory & language problems which can used at home with help of parents as well.

This project aims at paying a visual tribute to the art, culture and architecture of the Kakatiya Dynasty in Andhra Pradesh - such as the Warangal Fort, the Thousand Pillar Temple and the Ramappa Temple. The finely sculpted dancers, beautiful flowers, aesthetically carved Prakaras or Gopuras says a lot about our ancient art and culture. This project takes the shape of a pictorial book that communicates the essence of Kakatiya art and architecture. Through this project I have tried to improve my understanding of photography, communication design and visual design.

Branding and identity are very powerful tools of communication that make a first impression, whether in business or in personal life. It represents the company's profile and existence. It helps people to recall some brands with just a little glimpse. I have never done branding before in my design education or career. I am always fascinated by simple, minimalistic symbolic identities that attract millions of people at a single glance. So I decided to explore the most basic and serious subjects of design. I start working on a hypothetical brand, which lets me think about all the processes of establishing a brand and identity. I start working on the most important element of identity, which is the logo, to make other collaterals on the basis of that. I came up with many ideas and processes between the idea and the final output. This time I worked only on the basics of branding, which can later be added to other things required for promotion and establishment. I decided to do the branding of a flower delivery and purchase company that would be international. I explored some initial options, which I later elaborated on in my own style of illustration, as I am also interested in illustration.

Images are an important source of our lives. From morning till night we see thousands of images on our smart phone; on television; on computer screen; magazines ; news paper and road side hoardings. Images keep coming at us many mediums and have become an very important source of our knowledge, entertainment and information. As a designer I creating images in many forms like illustration, photography, logosymbols and posters etc. This project has been an attempt to understand the process of image making, more critically. My previous approaches in image creation have been intuitive. While such an an approach continues to be important. In this project I have tried to understand the sources and the content and the formal aspects of visual language more carefully. As I explored different ideas many images comes to my mind before. A concrete image appears as a final thing. One important myth that I questioned during this project was my belief that image should always be pretty. There are many things around us that are not always pretty. I understood that sometimes images that depict our environment as its can be like mirror that reflect our world accurately. So in my project “Exploration In Image Making” I will create images of things that are often unnoticed by people.

A timeline is a display of events in an order that exhibits prominent trends and helps understand the reason for such occurrences. There have been several timelines available for art movements and design. However, most of these are meant to document the history that art and design charted in the West. There wasn’t a cohesive timeline to display the evolution of design in India. The aim of the project was to create a design timeline emphasizing on the evolution of design in India. However, it still tries to fulfill the key moments from the History of Design in the West in order to serve as a holistic reference for any design student in India. It focuses on typography and graphic design while covering the scientific, socio-economic, political, and art influences.

I took this project as a challenge to myself. I had never worked in a Corporate IT Company. So, to learn their work culture, methodology in how they apply things and come to a conclusion were all into my learnings. My project was for total 45 days in which we had created digital identity for TATA Consultancy Services’ (TCS’) Connected Marketing Solutions (CMS) group. They will be showing their portfolio work through this website. Here, we have achieved this by following current design trends to make it user centred design. I found out, working in specific time constrains, with limited sources, how to come out with a completely new solution. By designing this website we were trying to bridge a gap between customers and CMS group which would provide design solutions and strategy. Visual designs for old wire-frame was dome initially. Then new concept with new wire-frame was designed. Visual design for new concept was done and after that one final concept was completed with combination of two designs.

India is a country rich with 22 official spoken languages, 13 official and 10 major scripts. In a multilingual environment like India, people travel from one state to another in a couple of hours. When one travels to a different state, there is a new language spoken and a new script used for reading and writing. But one is unable to identify these scripts. Apart from the languages and scripts taught in school, there is no exposure to a new language or script. Many times, people speak the language, but the associated script is not recognised. It would be beneficial if one could recognise at least one new script apart from what is taught academically (in schools and colleges). Previous researchers have shown that the best age for learning new things is early childhood. A new script will be taught based on the Devanagari script as the users' native script. This project aims to provide a solution for easy learning through a touch-based game for the recognition of Gujarati script. Users will be between the ages of 7-9 years old and will be familiar with the Devanagari script. My current goal is to concentrate on the recognition of vowels, consonants, and numbers in the Gujarati script rather than conjuncts or script writing.

India is a country rich with 22 official spoken languages, 13 official and 10 major scripts. In a multilingual environment like India, people travel from one state to another in a couple of hours. When one travels to a different state, there is a new language spoken and a new script used for reading and writing. But one is unable to identify these scripts. Apart from the languages and scripts taught in school, there is no exposure to a new language or script. Many times, people speak the language, but the associated script is not recognised. It would be beneficial if one could recognise at least one new script apart from what is taught academically (in schools and colleges). Previous researchers have shown that the best age for learning new things is early childhood. A new script will be taught based on the Devanagari script as the users' native script. This project aims to provide a solution for easy learning through a touch-based game for the recognition of Gujarati script. Users will be between the ages of 7-9 years old and will be familiar with the Devanagari script. My current goal is to concentrate on the recognition of vowels, consonants, and numbers in the Gujarati script rather than conjuncts or script writing.