Amul Girl was created in 1967 for the sales, advertisement and promotion of Amul Brand. Tag line of this brand is "Utterly, Butterly – Delicious Amul". Amul Girl refers to the advertising mascot used by Amul, an Indian dairy brand. The Amul girl is a hand-drawn cartoon of a young Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up.