Boomer was brought to India in 1995 by a major confectionery in Spain. Since its arrival in the Indian markets, it resonated well with the Indian audience. With its famous line Boom Boom Boomer, the advertisement shows that Boomer man is the saviour of people. In 2005, the Spanish company Joyca was bought by Wrigley’s. Boomer still utilizes Boomer Man and to drive a brand recall, they even started a bubble gum blowing championship. Say, Boom Boom Boomer!