Nirma is one of the oldest detergent brands in India. This jingle along with Nirma girl is very famous in the country. Nirma was founded by Karsanbhai Patel and the brand mascot is none other than his daughter, Nirupama! His daughter died in an accident so he decided that he would immortalize her. The Nirma girl twirling in a white frock is as iconic as it gets and remains embedded in the minds of consumers even today. It also catapulted the Gujarat-based brand into the big leagues, giving players like Hindustan Unilever (HUL) stiff competition with its newer detergent brands like Surf.