Onida’s caption “Neighbour’s Envy, Owner’s Pride” was well-supported by its iconic Devil. It’s not every day that people fall in love with a Devil, and Onida’s was just the one. Played by David Whitbread and advertisement shot by Gopi Kukde of Advertising Avenues, it debuted in 1982. The mascot was dropped in 2009 but continues to have great brand recall value.