The ZooZoo idea was conceived by Rajiv Rao, who wanted to create human body as animated as possible. Zoozoo became the most liked animated creature.The goofy and cute creatures who were actually humans in body suits became an instant hit and took the nation by storm inspiring several merchandised items. Rajive Rao also created the story lines. The ads were shot by Prakash Varma and produced by Nirvana Films within a record time of 10 days.