Air India adopted Maharajah mascot in 1946. Maharajah was given make over in 2015 and represented by younger version of it. The Maharajah began merely as a rich Indian potentate,symbolizing graciousness and high living. And somewhere alongthe line his creators gave him a distinctive personality: his outsizedmoustache, the striped turban and his aquiline nose.

Gattu, cartoon created by artist R.K Laxman for Asian Paints mascot in 1954.R.K Laxman created a image of a street boy holding paint and brush in the hand. It became extremely popular in commercials.

In 1959, Bear gave an animated touch for the mascot of Chocos which is breakfast cereal. It became every child's favourite when appeared in commercials singing a song.

Better known as the King of Spices and the face of MDH spices, he has faced many struggles and difficulties but still made MDH a big name in the country. The image of the ever-smiling bespectacled ‘Dadaji’ in his iconic red turban and white sherwani on the packet assures me that this masala will add an exquisite aroma, texture, and taste to every dish I make. Call it an assumption because of my conditioning, but colourful packets of MDH masalas have always been a part of our culinary repertoire. Later in 1959, Dharampal started printing his face on the brand packaging to build a high recall value and win consumers’ hearts. The impact was so that years later he became one of the most recognized personal brand faces in India. The product packaging to date remains the same with albeit minor changes.

For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper. The wrapper features a young girl.

The Murphy brand still survives in India and belongs to the Mumbai-based Shirodkar group of companies.

Amul Girl was created in 1967 for the sales, advertisement and promotion of Amul Brand. Tag line of this brand is "Utterly, Butterly – Delicious Amul". Amul Girl refers to the advertising mascot used by Amul, an Indian dairy brand. The Amul girl is a hand-drawn cartoon of a young Indian girl dressed in a polka dotted frock with blue hair and a half pony tied up.

Nirma is one of the oldest detergent brands in India. This jingle along with Nirma girl is very famous in the country. Nirma was founded by Karsanbhai Patel and the brand mascot is none other than his daughter, Nirupama! His daughter died in an accident so he decided that he would immortalize her. The Nirma girl twirling in a white frock is as iconic as it gets and remains embedded in the minds of consumers even today. It also catapulted the Gujarat-based brand into the big leagues, giving players like Hindustan Unilever (HUL) stiff competition with its newer detergent brands like Surf.

The Duracell Bunny is an anthropomorphic pink rabbit powered by Duracell batteries, and trademarked for use in all parts of the world except the United States and Canada. Advertisements, which may feature one Duracell Bunny, or several, usually feature the bunnies competing in some way; for example, in a game of football, a drumming competition or a race. In advertisements, the Duracell Bunny is either a standard battery-powered toy, a stop-motion puppet, or a CGI animated character.

When the Lijjat Pappad ad aired for the first time in 1980, it was the first Indian ad to feature a muppet. The rabbit’s peculiar voice is still etched in the minds of the 1980s generation and reminds us of the humble nostalgic life back then. The karramkurram and the he-he-he sounds in the jingle were also his contributions.

Onida’s caption “Neighbour’s Envy, Owner’s Pride” was well-supported by its iconic Devil. It’s not every day that people fall in love with a Devil, and Onida’s was just the one. Played by David Whitbread and advertisement shot by Gopi Kukde of Advertising Avenues, it debuted in 1982. The mascot was dropped in 2009 but continues to have great brand recall value.

Ambuja Cement was founded in 1983 by Narotam Sekhsaria and Suresh Neotia, two traders with very little knowledge of cement or manufacturing. As part of the sustainability campaign '#ChangeTheStory,' Ambuja Cement and ACC have introduced a rap song titled 'Bubble Rap' which features the campaign mascot 'Bubble Sharma.

Rose first doodled the character in 1985 on a napkin in a restaurant.Ferrone came up with the character’s name on her way to work the next day. Fido Dido was licensed to PepsiCo in 1988 but the character did not receive much attention or popularity until the early 1990s, when he appeared on numerous products, particularly stationery and 7-Up ads and boxer shorts.

Kanha in Madhya Pradesh became first tiger reserve in India to officially introduce a mascot named Bhoorsingh the Barasingha, to create a better connect with its visitors, especially the younger generation.The barasingha or swamp deer is the state animal of Madhya Pradesh and is found only in the Kanha tiger reserve, across Mandla and Balaghat districts.

Boomer was brought to India in 1995 by a major confectionery in Spain. Since its arrival in the Indian markets, it resonated well with the Indian audience. With its famous line Boom Boom Boomer, the advertisement shows that Boomer man is the saviour of people. In 2005, the Spanish company Joyca was bought by Wrigley’s. Boomer still utilizes Boomer Man and to drive a brand recall, they even started a bubble gum blowing championship. Say, Boom Boom Boomer!

Bholu the animated guard elephant holding the green signal is the mascot of Indian Railways. Bholu was initially designed for 150th year commemoration events then later in 2003 it was promoted as the official mascot for Indian Railways. Since then Bholu has been described as a friendly, helpful, ethical, responsible, sincere and cheerful icon that reflects the stability and workforce strength of the railways.

When Hutch wanted to portray their network as a stable and unfailing, Mahesh V and Rajiv Rao at Ogilvy & Mather came up with Cheeka, a Pug for the advertising campaign in 2003. And pugs had their best days ahead. The ad campaign was hugely appreciated by people and Cheeka the pug’s wallpaper became the most downloaded one by Hutch customers.

Sunny used as mascot of Sunfeast products which symbolizes happiness and peace. In july 2003, ITC entered in Biscuits market by launching the Sunfeast range of biscuits. Sunny used as mascot of Sunfeast products

Buladi, a cheery, jhola -carrying, stuffed doll, is the mascot of West Bengal State aids Prevention and Control Society's (wbsaps) beefed up hiv / aids awareness campaign. Her accessible avatar made these conversations easier to translate in a public realm.

These ads/shorts were created by Suresh during his time at Famous House of Animation as Head of Animation and Creative Director. Chintamani mascot of ICICI Prudential Bank had gained immense popularity while representing the average Indian consumers.It was adopted as a icon for ICICI Prudential in 2005.

Appy Fizz is India's first ever sparkling apple juice drink. Starting out in 2005 as a great-tasting, healthier alternative to colas, 'Fizz' soon became a favourite amongst the Indian youth. What made Appy Fizz stand out was its mascot, who happens to be the bottle itself - an opinionated, walking, talking character with a quirky sense of humour which clicked with the youth almost instantly.

The Department of Consumer Affairs (DoCA) has launched “Jagriti”, a mascot for empowering consumers and generating awareness of their rights. Jagriti will be projected as an empowered consumer who is spreading awareness about consumer rights & addressing solutions to the problems faced by the consumers.

The ZooZoo idea was conceived by Rajiv Rao, who wanted to create human body as animated as possible. Zoozoo became the most liked animated creature.The goofy and cute creatures who were actually humans in body suits became an instant hit and took the nation by storm inspiring several merchandised items. Rajive Rao also created the story lines. The ads were shot by Prakash Varma and produced by Nirvana Films within a record time of 10 days.

This affable-looking tiger was the official mascot of the 2010 Commonwealth games held in Delhi. Deriving its name from the Hindi word for tiger, Shera was meant to showcase athletic prowess as well as depict the modern Indian. It grew to become one of the most visible faces during the course of the games. Shera (Tiger) symbolizes positive attitude and victory.This is effectively communicated with the tagline "Come out and Play" making victory sign.

The mascot for the Cricket World Cup 2011, it was picked by the International Cricket Council (ICC) via a global online contest for designing the mascot. But cricket lovers say the elephant is far from appealing, or appropriate, for the event. ICC World Cup 2010 used mascot, a young elephant which signifies Young, enthusiastic and determined players of cricket.The name was selected through an online competition for name suggestions for the mascot, conducted by ICC in 2010

The flour fellow is one of the best loved mascots of 20th century along with Ronald McDonald and Energizer Bunny. He is well received in India as Pilsbury Chakki Fresh Atta and has become a household brand. The doughboy’s popularity among kids has made it easier for their mothers to feed them. Poppin' Fresh, more widely known as the Pillsbury Doughboy, is an advertising mascot for the Pillsbury Company, appearing in many of their commercials. Many commercials from 1965 until 2005 (together with some for GEICO between 2009 and 2017) ended with a human finger poking the Doughboy's belly. The Doughboy responds by giggling when his belly is poked.