Axis Bank Ltd (formerly UTI Bank) is the third largest of the private-sector banks in India offering a comprehensive suite of financial products. The logo design of Axis Bank is based on the letter ‘A’. It is a contemporary, universal and solid design that retains the burgundy colour of the original UTI logo as a link to its heritage. The new logo has two strokes, the first stroke depicts forward growth while the second stroke signifies a solid support system. The two thick strokes also connote solidity and security, and conveys a sense of authority and credibility.

Bajaj Group is an Indian conglomerate founded by Jamnalal Bajaj in Mumbai in 1926. Bajaj Group is one of the oldest and largest conglomerates based in Mumbai, Maharashtra. The new brand identity with only “BAJAJ” in an expanded, all caps logotype reinforced the confidence of the brand and made it far more legible on a vehicle at speed. The new “flying B’ symbol depicts smooth ride, flying speed and soaring excitement and carries forward the foundation, trust & pioneering spirit of the Bajaj team. Without letting go of the familiarity, the selection of a younger blue that continued to stand for precision engineering & excellence in technology. The identity usage was standardized across various applications and the retail experience was consolidated, to reflect positive change in the company.

Videocon Industries Ltd. is involved in manufacturing, assembling and distribution of key sectors of Consumer electronics, Display & Color Picture Tube. The company is also engaged in CRT Glass, Oil & Gas industries. The group has 17 manufacturing sites in India and plants in Mainland China, Poland, Italy and Mexico. The Videocon logo is the heart of the new brand identity. The Fluid lava reflects the brand idea, ‘Experience change’. The color palette has been chosen to reflect the philosophy of Videocon Group i.e. the color green is symbolic to the company’s ecology drive.

Hero Motocorp Ltd., is an Indian motorcycle and scooter manufacturer based in New Delhi, India. The company is the largest two-wheeler manufacturer in India. The new symbol is made up of three shapes that make up the letter H at an angle. The red and black colours are taken from the previous corporate identity of HeroMotoCorp. The font used by Hero logotype is a variation of Harabara font. The new logo of Hero MotoCorp is enhancing the ‘can do’ spirit in young Indians. The logo design resembles an ‘Indian Catapult’, conveying a message of inspiration that the company which is deeply rooted with Indian values. The logo interprets the high energy and space of the company.

Havells India Ltd is one of the largest electrical equipment companies in India. Lokusdesign initiated a radical rebranding project which improved the company’s brand value, brand positioning – and fortunes. Unified brand image led it to be more international, adaptable, while increasing brand value through better customer perception; aiding it to be a globally recognized, trendsetting corporation that delivers excellence through products. Through creation of a new identity, we captured the company’s brand essence; Dynamic, Leader & Stability.

Airtel is the world’s fifth largest telecommunication company spreading its services all around. It is the largest mobile service provider in India which re-designed its brand logo in 2010. The new logo is Airtel single letter ‘a’ presented on a red background followed by Airtel written underneath the letter ‘a’. The red color of the logo represents their passion and dynamism aiding towards their success worldwide. The unconnected letter ‘a’ represents the meaning of ‘no boundaries’ to explore the world. The new logo designed is a combination of its old logo and Zain Telecom.

Jet Airways is an Indian airline based in Mumbai. It operates over 300 flights daily to 68 destinations worldwide from its main hub at Chhatrapati Shivaji International Airport. Jet Airways' original livery was navy blue with light grey and chrome yellow. The top and bottom of the aircraft were painted in light grey with the flying sun logo in the navy blue background. The original logo was design by K.V. Sridhar in 1992. In 2007, a new livery was created by Landor Associates which added yellow and gold ribbons; the design retained the dark blue and gold-accented colour scheme along with the airline's "flying sun" logo.

The logo is to express the energy that is originated from a point and it doesn’t have any limits. The origin is letter ‘I’ which is just represented by a Dot. Then the typographical play on the letter ‘E’ which is aligned to the Fibonacci series to make the perfect form which is inspired from the flower ‘Lotus’ (National Flower of India). The origin dot is inspired from the ‘bindhi’ which normally Indian women use on their forehead. It’s also a symbol of energy which is controlled at a particular point.

Reliance Industries Limited (RIL) is an Indian conglomerate holding company headquartered in Mumbai, Maharashtra, India. Reliance owns businesses across India engaged in energy, petrochemicals, textiles, natural resources, retail, and telecommunications. Reliance is the third most profitable company in India.

Kotak Mahindra Bank is an Indian private sector bank headquartered in Mumbai, Maharashtra, India.Bengaluru-based Graphic Design studio Ray and Kesavan designed the logo. The letter form for ‘k’ in the Devanagari (‘?’) script was crafted to include the symbol for infinity in its form. The symbol of ‘Ka’, made it of distinctly Indian origin; while its curves form the universal ‘infinity’ sign, thus reflecting group’s uniquely global Indian personality. The Devanagari ‘Ka’ (‘?’) – has the knot of ‘ka’ (‘?’) around the strong red stem. This unit within the strong dark blue circle projects superiority, victory, strong foundation and stability. The group has thought on the basic tenets of economists that, man’s needs are unlimited. The infinite ‘Ka’ (‘?’) symbolises that we have the infinite number of ways to meet those needs.

iBall is a privately held consumer electronics company headquartered in MIDC Andheri Mumbai, Maharashtra, India. iBall is IT an computer peripherial brand. It came up with a computer mouse which had a small ball as a scroll as well as a cursor. Considering this speciality, Palasa named the brand as iBall itself. Here the letter ‘i’ in red represents the field ie. Information technology. Also giving the idea of the brand’s expertise in the same field.

Wipro is one of the top MNCs of India started its journey in 1945 with a vegetable oil company. But today the company has expanded itself to many fields like IT, electrical and furniture. Initially, the logo symbol of Wipro was a sunflower designed in black and white colors. Later the logo re-designed by Shomit Sengupta to a dark integrated rainbow colored sunflower depicting the company’s integrity and values. Rainbow is the rare miracle of nature taken as inspiration for logo design depicting the simplicity and rareness. These together will aid for success all the time. The logo also resembles a solution for innovative thoughts.

Star India Private Limited, is an Indian media and entertainment company, owned by 21st Century Fox. It is headquartered in Mumbai, Maharashtra. STAR India's portfolio includes 58 channels in eight languages. The new star logo symbolises zeal to continuously innovate, create and invent for the 21st century India. It is targeted to a newer audience who believe in change. The campaign ‘Nayi Soch’ literally translates to new thoughts or views. The logo reflects the vigour and vitality of a new India.

The Mahindra Group is an Indian multinational conglomerate holding company headquartered in Mumbai, India. It is considered to be one of the most reputable Indian industrial houseswith market leadership in utility vehicles as well as tractors in India. Mahindra’s new word mark retains its existing brand attributes such as its reliability, solidity, warmth, trustworthiness and caring nature, as well as its new brand attributes, namely, 'global', 'technology savvy', 'modern' and 'progressive. Mahindra's previous word mark was grey in colour, in line with the colour of vehicle badges that are typically steel grey. The new hand-drawn word mark sports a deep, bright red, which is, in fact, a shade deeper than the signature Mahindra red. The new colour red, has auspicious connotations in India, also stands for vibrancy, positivity, energy and excitement.

Tata SIA Airlines Limited, operating as Vistara, is an Indian domestic airline based in Gurgaon with its hub at Delhi-Indira Gandhi International Airport. Vistara is derived from vistaar means 'infinite expanse' in Sanskrit. It is the perfect cue for an airline that will push back the boundaries of air travel and create seamless experiences. It also conjures up the image most associated with a smooth flight– an endless, blue horizon.

IndiGo is headquartered at Gurgaon, Haryana, India. Indigo is the most efficient airline and has become the largest fleet in India. It has its primary hub at Indira Gandhi International Airport, Delhi. Twenty dots arranged in the shape of an aircraft serves as the logo of the airline. The airline uses a two tone blue livery on a white background with the belly of the aircraft painted in Indigo with the logo in white.

Air India is the flag carrier airline of India and the third-largest airline in India in terms of passengers carried. It is owned by Air India Limited, a Government of India enterprise, and operates a fleet of Airbus and Boeing aircraft serving domestic and international destinations. The first logo of Air India was a centaur, a stylised version of Sagittarius shooting an arrow in a circle representing the wheel of Konark. The logo chosen by founder J. R. D. Tata was introduced in 1948 and represented the airline until 2007. On 22 May 2007, Air India and Indian Airlines unveiled their new livery consisting of a Flying Swan with the wheel of Konark placed inside it. The flying swan was morphed from the centaur logo and the chakra was derived from Indian's erstwhile logo. On 15 May 2007, Air India refreshed its livery, making the Rajasthani arches along the windows slightly smaller, extending a stylised line from the tail of the aircraft to the nose and painting the underbelly red. The new logo features on the tail and the engine covers with red and orange lines running parallel to each other from the front door to the rear door.

To "underscore its commitment to transformation and evolving client expectations," Wipro unveiled a new corporate concept. It is a symbolic representation of their actions and intentions towards their customers. Wipro claims that the new logo reflects how the company "connects the dots" for its customers by fusing advanced technology and domain knowledge with ideas from many sectors. The four circles of the brand mark stand in for Wipro's beliefs, workers, clients, partners, and communities, while the styling of the mark conveys fluidity, resourcefulness, optimism, and a connected world. The business has kept the rainbow colour scheme even though the new logo has undergone a complete design makeover.

MindTree is an Indian information technology company with offices around Asia, Europe and the United States. This is the new brand identity and logo that Mindtree unveiled on September 28, 2012, as created by Siegel+Gale. Siegel+Gale is a US based company, which has designed brand logo's for companies like Microsoft. In essence, the new logo communicates that the company sees a possibility where others perceive a complete top. The harmonious centre created by several interlocking threads in Mindtree's new logo speaks of humanity while also representing the fusion of technology and thought. It also projects a forward-moving energy. "Welcome to possible" encapsulates the brand's mission, beliefs, and promise in a short but effective phrase.

Swiggy is an Indian food delivery company established in 2014. The logo comprises of a wordmark and an emblem. The emblem is the most striking element of the design, in part because it is higher than the letters that make up the corporate name. Additionally, it makes the brand stand out and is more distinctive. The "S" links to the company's offer by representing the first letter of the company's name and serving as a location symbol. The Swiggy logo effectively advertises the brand thanks to the intelligent use of colours and symbols. Not only does it give a subliminal hint at the industry in which the company works, but it also helps to gain new orders. It’s an austere sans serif typeface with classic proportions and a uniform thickness of the lines.

Lenskart is an Indian manufacturer of eyewear. The new redesign of Lenskart’s corporate logotype depicts the familiar glasses. Their frame forms an infinity sign using some lines. To the right, the brand designers wrote the brand’s nameplate. The entire logotype now has a monochromatic colour scheme. Since 2010, the Lenskart logo's colour scheme has changed twice. The glasses were originally painted in bright hues with yellow, green, and blue hues. The second logotype was built of a straightforward deep blue and white colour scheme, where the blue represented the name and the glasses while the white lines represented the infinity symbol that was drawn on the frames of the spectacles.

Myntra is a large Indian online clothing and accessories store that has been operating since 2007. The Myntra badge has been strengthened and stabilised with the redesign of 2021. It keeps the concept of the previous logo but intensifies the colours, eliminates the overlaps, and places more emphasis on the top lines of the stylized "M" by adding some darker outlines to the peaks. The lettering portion was left unaltered; it was created in the same font and size as in 2015. The title-case sans-serif logotype from the official Myntra badge is set in a sturdy bold typeface with geometric shapes of the letters. It is bold but also rather understated. The fonts News Gothic BT Standard Bold and Texicali Bold are most likely the ones that are closest to the font used for the Myntra symbol. The Myntra visual identity's colour scheme consists of an orange and pink mix with black added for the typography. The colour pattern of the logo conveys a feeling of vitality and affection, reflecting the company's philosophy and core principles. The black inscription enhances the business's professionalism and confidence.

Ola Cabs is an Indian startup located in Bangalore and established in 2010. Their company's logotype is a 'o' character rendered in broad strokes to resemble a car tyre. We can see the brand name written inscribed to the right. The logotype doesn't have a background or any other unique components. The Ola brand logotype is coloured in black and yellow hues, with black utilised for the name and the outer portion of the letter "o" and yellow for the interior of the letter. This Ola colour scheme was inspired by the Yellow Cab Company.The 1920s saw the beginning of YCC's taxicab production. It opted to employ a black and yellow colour scheme to make them more noticeable and fashionable. Ola employed these hues for comparable purposes. The letters in the Ola wordmark's font are semibold and lack serifs. Sharp edges and brief gaps distinguish the characters. The 'a' character now resembles an inverted 'v' because it no longer has a horizontal bar.

In 2003 the Tata Motors logo gets more laconic and minimalistic, with the graphical emblem removed from the composition. The current logo consists of two wordmarks that have been written in two distinct fonts but the same light blue colour. While the second portion, "Motors," has a lighter sans-serif for its capital letters, the first part, "Tata," is placed in the same typeface as in the previous edition. An elegant and contemporary sans-serif typeface is used to set the "Tata Motors" logotype from the rim art insignia of the Indian automaker, with the first portion bolded and modernised and the second written traditionally. The fonts Myriad or Rolphie Heavy are perhaps the ones that are most similar to the one used for this symbol. The light and calm shade of blue is the only color in the Tata Motors palette. It looks very tender and evokes a sense of reliability and security.