Videocon Industries Ltd. is involved in manufacturing, assembling and distribution of key sectors of Consumer electronics, Display & Color Picture Tube. The company is also engaged in CRT Glass, Oil & Gas industries. The group has 17 manufacturing sites in India and plants in Mainland China, Poland, Italy and Mexico. The Videocon logo is the heart of the new brand identity. The Fluid lava reflects the brand idea, ‘Experience change’. The color palette has been chosen to reflect the philosophy of Videocon Group i.e. the color green is symbolic to the company’s ecology drive.