iBall is a privately held consumer electronics company headquartered in MIDC Andheri Mumbai, Maharashtra, India. iBall is IT an computer peripherial brand. It came up with a computer mouse which had a small ball as a scroll as well as a cursor. Considering this speciality, Palasa named the brand as iBall itself. Here the letter ‘i’ in red represents the field ie. Information technology. Also giving the idea of the brand’s expertise in the same field.