Havells India Ltd is one of the largest electrical equipment companies in India. Lokusdesign initiated a radical rebranding project which improved the company’s brand value, brand positioning – and fortunes. Unified brand image led it to be more international, adaptable, while increasing brand value through better customer perception; aiding it to be a globally recognized, trendsetting corporation that delivers excellence through products. Through creation of a new identity, we captured the company’s brand essence; Dynamic, Leader & Stability.