Hero Motocorp Ltd., is an Indian motorcycle and scooter manufacturer based in New Delhi, India. The company is the largest two-wheeler manufacturer in India. The new symbol is made up of three shapes that make up the letter H at an angle. The red and black colours are taken from the previous corporate identity of HeroMotoCorp. The font used by Hero logotype is a variation of Harabara font. The new logo of Hero MotoCorp is enhancing the ‘can do’ spirit in young Indians. The logo design resembles an ‘Indian Catapult’, conveying a message of inspiration that the company which is deeply rooted with Indian values. The logo interprets the high energy and space of the company.