Kotak Mahindra Bank is an Indian private sector bank headquartered in Mumbai, Maharashtra, India.Bengaluru-based Graphic Design studio Ray and Kesavan designed the logo. The letter form for ‘k’ in the Devanagari (‘?’) script was crafted to include the symbol for infinity in its form. The symbol of ‘Ka’, made it of distinctly Indian origin; while its curves form the universal ‘infinity’ sign, thus reflecting group’s uniquely global Indian personality. The Devanagari ‘Ka’ (‘?’) – has the knot of ‘ka’ (‘?’) around the strong red stem. This unit within the strong dark blue circle projects superiority, victory, strong foundation and stability. The group has thought on the basic tenets of economists that, man’s needs are unlimited. The infinite ‘Ka’ (‘?’) symbolises that we have the infinite number of ways to meet those needs.