Star India Private Limited, is an Indian media and entertainment company, owned by 21st Century Fox. It is headquartered in Mumbai, Maharashtra. STAR India's portfolio includes 58 channels in eight languages. The new star logo symbolises zeal to continuously innovate, create and invent for the 21st century India. It is targeted to a newer audience who believe in change. The campaign ‘Nayi Soch’ literally translates to new thoughts or views. The logo reflects the vigour and vitality of a new India.