In 2003 the Tata Motors logo gets more laconic and minimalistic, with the graphical emblem removed from the composition. The current logo consists of two wordmarks that have been written in two distinct fonts but the same light blue colour. While the second portion, "Motors," has a lighter sans-serif for its capital letters, the first part, "Tata," is placed in the same typeface as in the previous edition. An elegant and contemporary sans-serif typeface is used to set the "Tata Motors" logotype from the rim art insignia of the Indian automaker, with the first portion bolded and modernised and the second written traditionally. The fonts Myriad or Rolphie Heavy are perhaps the ones that are most similar to the one used for this symbol. The light and calm shade of blue is the only color in the Tata Motors palette. It looks very tender and evokes a sense of reliability and security.