The logo is to express the energy that is originated from a point and it doesn’t have any limits. The origin is letter ‘I’ which is just represented by a Dot. Then the typographical play on the letter ‘E’ which is aligned to the Fibonacci series to make the perfect form which is inspired from the flower ‘Lotus’ (National Flower of India). The origin dot is inspired from the ‘bindhi’ which normally Indian women use on their forehead. It’s also a symbol of energy which is controlled at a particular point.