Swiggy is an Indian food delivery company established in 2014. The logo comprises of a wordmark and an emblem. The emblem is the most striking element of the design, in part because it is higher than the letters that make up the corporate name. Additionally, it makes the brand stand out and is more distinctive. The "S" links to the company's offer by representing the first letter of the company's name and serving as a location symbol. The Swiggy logo effectively advertises the brand thanks to the intelligent use of colours and symbols. Not only does it give a subliminal hint at the industry in which the company works, but it also helps to gain new orders. It’s an austere sans serif typeface with classic proportions and a uniform thickness of the lines.