To "underscore its commitment to transformation and evolving client expectations," Wipro unveiled a new corporate concept. It is a symbolic representation of their actions and intentions towards their customers. Wipro claims that the new logo reflects how the company "connects the dots" for its customers by fusing advanced technology and domain knowledge with ideas from many sectors. The four circles of the brand mark stand in for Wipro's beliefs, workers, clients, partners, and communities, while the styling of the mark conveys fluidity, resourcefulness, optimism, and a connected world. The business has kept the rainbow colour scheme even though the new logo has undergone a complete design makeover.