A Communication and Personality Development Outfit, ‘Dialogue’ as the name suggests ‘Talk Better’ (that is also the main tagline of the logotype). The speech blurb (‘O’ in the name identity) opens up a conversation channel for effective and easy interaction. The yellow of the speech blurb brings in a kind of ‘youthful freshness’ as well as an urgency to establish dialogue between the service providers and the clients.

Way back in 1960s, the Essar Group’s logo type and mark tosthere firmly establish the Group’s philosophy of growing with innovative approach in the areas of service businesses, annuity and commodity investments. The Uppercase used to depict ESSAR logotype gives a strength and impact to its image as a global entrepreneur – a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Oil and Gas, Power, Communications, Shipping ports and logistics, and Construction. The Gripu is active in seizing opportunities to expand their reach. Hence, the joined horizontal bars in intense red elaborates the reach and efficieny factor of the group.

Established in 1934, the Himalays Drug company is well known for a wide range of herbal therapeutic and personal care products. The makeover logo design revolved around the three-tier concept of tying all brand touch-points from packaging to marketing, collaterals, retail and web presence. The orange cross-bar leaf form of the capital ‘H’ of the name identity presents the trustworthy, pure and Indian inception of the herbal and personal products. The orange and green bring fervour, healing power nature’s resources attached with it various brand touc-points. The simple and clean typeface unifies with the said inception and produces a very legible, convincing and positive logotype (with an amost universal appeal visually).

Indian Films are the first traded film company, with the main objective of investing in Indian films made primarily for the Indian audience. The expression given to ‘I’ in the name symbolically represents the tricolour – mark of India (its heritage and philosophy). The vertical ascending and descending extensions in the saffron and green hues of the tricolour with the white sitting comfortably between the two bands – creates a subtle feel of ‘moving reel’. There’s a moving symphony, movement, dynamism and framed stories that define the Indian Cinemascope. The other letterforms in white alone are lending themselves to the movement of the Cinemascope (though are visually individual entities in being away from the tricolour string). The fluid identity is almost a tailor-made solution to signify Indian films.

The institute is a sectoral management institute, that endeavors to evolve knowledge useful for the managers in the area of Forest, Environment and Natural Resources Management and allied sectors. Symbolically the green leaves emerging from the letterform ‘f’ of the name identity presents natural resources, their preservation, environment related activities etc. The logotype is simple, balanced and harmonious in terms of almost uniform letterspaces. This projects image of a strong management system that is highly integrated and has flourishing aims to facilitate effective forest and natural resources management.

A pioneer in the radials for cars in India, JK Tyres logo was designed way back in early 70s. It is now an established No. 1 Tyre brand of India. It provides radials of supreme quality for Trucks & Buses, LCVs, Cars and Farm. This function is depicted in the symbolic shape of a small unit of the tyre texture (generally seen as cut zig-zag divisions inside a tyre) representing the part-whole image of ‘Radials’. The speedy, swift and smoothly flowing uppercase letterforms in an extra black weight, further reaffirms the durability, longeivity, quality performance and loyalty of the radials for its buyers/users/customers.The use of black and red provides the connotative “ruggedness” and “masculine power” – that are very much associated with automobile parts; especially tyres.

Kotak Mahindra Finance Limited, established in 1984, is india’s most renowned financial banks. Their state of the art service for individual and group deals, mutual funds, investments, Life Insurance etc. In its revamp around 2010, Kotak concentrated on making itself as among the emerging breed of global Indians. The affluence yet the traditional values and trust that the new logomonogram envisages for the urban audience projects, made the brand strong, comprehensive and widely acceptable. The Devanagari ‘Ka’ – has the knot of ‘ka’ around the strong red stem. This unit within the strong dark blue circle projects superiority, victory, strong foundation and stability.

Established around 1976, Photoquip established itself as a premier photography studio – that manually processed and printed photographs. Later in 1984, it collaborated with leading group Elinchrom - the world's leading studio flash system manufacturer - with a view to export studio flash systems to Switzerland. A decade after its formation, Photoquip felt the need to grow at a quicker pace, and the company went public with Photoquip India Ltd. The logo uses an extra light, uppercase style providing the brand image the required contemporary and universal look. The suggestive use of red coloured tail of ‘Q’ – making a white (reversed) shape inside the solid circular body – connotes the sound of shutter clicking, the sight of sliding of photo prints out of the printing machine, and other equipments and their applications etc. The illusion within the letterform is symbolic of cutting edge products and photographic solutions for the respective fraternity.

Founded by Jamsetji Tata in 1868, Tata’s early years were inspired by the spirit of nationalism. It has shined in several industries of national significance in India, from steel to power to hospitality and to airlines. Launched in 1999, the Tata Group logomonogram and the logotype together represent the new expanding face of Tata Group of Industries, a fountain of knowledge or may be a tree of utmost trust subsumed in the reversed out capital ‘T’ against a modern and energetic blue colour of the ellipse. From the service-quality point of view, the logo image has advanced further in the 21st century and The Tata marque has become a symbol of quality, reliability, and real value, not just in India but in other parts of the world too.

Launched in 1994, Tanishq is now a leading jewellery brand of India. It has India’s first and largest jewellery store, with 138 exclusive boutiques in 80 cities. ‘Tanishq’ word is a combination of Tata/Tamil Nadu and Nishq (meaning a necklace of gold coins). Also, from ‘tan’ meaning ‘body’ and ‘Ishq’ that means ‘love’. The mark of ‘T’ and the ravishing, luxurious, high-class and silky smooth and shiny curvaceous letterforms depict the meaningful association with wealth (embedded in ‘nishq’ meaning gold coins).

Since 1971, Technova has been a leader in the provision of total imaging solutions for the graphic communications industry. The use of the digitized letterforms and the pointed geometric structure and form of the main mark ‘T’ is symbolic of provision of integrated solutions of high quality and efficiency. These integrated solutions are for print, packaging, textile, engineering, signage and photo industries. All incorporated in a bold letterform in red and a futuristic identity, urgency and technically sound characters of the logotype presents the effectve use of typeface, letter expressions, balance with variation in weights, proportion and contrasting letter-widths (separate for the mark and the letterforms in the logotype).

Designed in 1970s time, the logotype presents one of the most popular and top ice-cream brands. The expression given to letterform ‘D’ in the name identity – that of a ice-cream bar directly represents the brand’s identity. The slab serifs are expressive of the rounded, solid and delicate wooden spoons that are generally given with ice-cream cups. The visual language of the tilted bar - connotes not only the product features and the tastes of various brands; but what most comes to the mind is the fragrant ambience in which one relishes a Vadilal’s ice-cream to the best for invigorating taste buds with delicious iced creams of milk in different flavours.

A Bengaluru based Graphic Design studio With the change in the market image of CEAT from just being a maquee of strength and endurance in CEAT tyres to additional benefits of radials and tyres, the logo acquired a fresh look. The new logo represents the new concept of ‘Take it on’. Visually, the use of parallel lines to depict ‘E’ in CEAT connotes the tangible qualities of performance, sturdiness and durability of the new range of CEAT tyres and radials. The objective of using funky orange in E along with blue and white was to connect with the youth. The new look imbibes modernity and a dynamic freshness in the form.

Chimanlal’s is one of the major company bringing forth designed handmade papers for people since last fifty years. Calligraphy, as considered by R.K. Joshi primarily an art that also becomes design has been used most expressively to define ‘paper’ in Indian context. The elongated stems of letters “h” and “l” in the calligraphic identity present the continued practice of producing quality paper with great variety and aesthetics that beautifully becomes part of everyday activities of using paper for decorations as ephemera.

Debonair magazine was started in India based on the design and concept of ‘The PlayBoy’ in US. This magazine for Indian men was given an image shift in 2005, when it was targeted more towards a younger audience. The customized type style used to depict the name ‘Debonair’ signifies a courteous, gracious gentleman with a sophisticated charm. The vertical stress given to the letters in the typography of Debonair exude sophisticated/elegant charm and poise. The four dots used above the letter ‘I’ looks chic and classy.

Estableshed in 1897 by Ardeshir Godrej, the logo has been there since last 116 yearsthe Godrej— then considered a major engineering and consumer products brand—used its name as a logo in a regular signature style. Initially, the colour for the logo was ‘blue’ that changed to ‘red’. And recently, in 2008, a three-colour pattern was used to fill the Godrej signature. The objective behind the colour use was to create a funky image in order to connect with youth of India. However, looking from design point of view, the calligraphic identity of Godrej reminds one of the trustworthy locks and cupboards of Godrej (the first product range of Godrej that helped establish the brand.

In 2004, the Ministry of Tourism in India initiated the glorious “Incredible India” campaign with the main theme of “Atithi Devo Bhava” (Guest is God); with an aim to create a sensitivity towards tourists visiting India and the stakeholders facilitating the development of tourism in India. The exclamation mark forms the ‘I” of India. The exclamation used creatively across several visuals compliments the concept behind the word “Incredible”.

A Bengaluru based Graphic Design studio The slogan “Driven by Values, powered by intellect” being Infosys vision and identity. The logotype for Infosys uses colour blue (Pantone 285 C). The characters of the customized identity indicate a visual alteration of Lucid Sans typeface. Moreover, the joined letters provide the logo with a smooth, unified bonding of values that the company abides to stand for (values of trust, quality, consistency in performance and longevity, that summarize their promise of “Building Tomorrow’s Enterprise”).

Insta Colour logo was designed in mid-90s. The philosophy of Insta Colour involved the use of technology to customize painting solutions. The paints of Insta Colour played the role of persuading people to experience an individualistic pleasure of colour choice provided by a sound technical solution to adorn their houses and offices. This freedom to choose from the colour palatte is symbolically signified in the colour wheel used to depict ‘O’ in the name INSTA COLOUR. The basic Vibgyor colour wheel marks the possibility of numerous color mixing choices available for the customer. Equally, to signify the technical soundness and base of paint products of the company comes across in the choice of Eurostile typeface for the name

The logo for India’s leading full digital service, pre-media and printing firms named JASRAS was designed around 1974 with the launch of the company. The logo explores the geometric characteristics of letters in their simplicity, strong structural form and rhythm. The dynamic rhythm is achieved by use of using stylized triangles to depict letter A two times in the logo. The shape of A is a triangle based on the Gestalt’s Law of Closure (the visual impetus given to the eyesight to complete forms by using open forms created in a way that persuades visual closure in the mind’s eye).

The use of a bold uppercase letters for the name Moo Moo subtly hints to the cows with hefty built and big, bold and black spots on their back. The characters in black carry the same conspicuity of a cow with black spots. The backdrop of lush green is the perfect base for the image of a cow in its natural surroundings. The connotations that perhaps emerge are that Moo Moo milk products have the purity of natural qualities, making them premium products under Moo Moo milk brand.

Raymond India Limited stand for the trust, quality and excellence in their products (apparel, furnishings, engineering of fabrics and other personal care products). Established in 1925, till present the quality of Raymond elucidates different faces of \'The Complete Man\'- that could be expressively seen in the calligraphic yet stable visual forms of the letters. A Pseudo-blackletter appeal, the Raymond hand signature expresses the essence of “The Complete Man” beautifully.

The ‘Complete Technology’ CIRCLE logo is a recent design by PALASA design team in 2009. CIRCLE, an IT and Computer peripheral brand, provides worldwide with latest techno-savvy products. The simple expressive orange circles in the two C’s of the word CIRCLE completes the meaningful identity of circle i.e. providing complete solutions as an IT brand. The simple and modern font Futura in all Caps gives a clean, crisp and modern appeal.

The Americans discovered Jazz less than a century ago. The Jazz Yatra has been an event organized annually since early 70s to celebrate the spirit and new identity of Jazz in India. Jazz in India meant an interesting improvisation on existing identity of Jazz. Not only was the aim to revive interest in Jazz, but to unify people to develop the identity of Jazz in India. Therefore, the logotype using a simple typestyle with joined letters very convincingly signifies the act of harmonious intervention for the celebration and preservation of the spirit of Jazz music in India.

Royal Enfield, an Indian motorbike manufacturer, has British heritage. The wordmark, the crest, and the seal underwent a complete redesign in 2013–2014, which was the most recent development in the evolution of the Royal Enfield logo. The design of the new and ancient seals is based on a circle. The new design is more sophisticated than the previous one, which had a silvery "R" and "E" against a black background. The words "Royal Enfield since 1901" are ringed by a bubbly, winged "R," which serves as the piece de resistance. These aren't simply wings, though; they stand in for a double "E." The wings have been used to symbolise "speed." The wing theme lacks a unique touch that could have made the Royal Enfield logo stand out among other “winged” emblems.

The sole component of the new logo was the word "Jio" enclosed in a circle. Each glyph's form was meticulously modified to be as simple as feasible and to better complement the contour of the background. The majority of the glyphs' ends were rounded. Instead of a square or rectangle, the "i" had a dot. It was interesting to see that neither the dot above the "i" nor the "o" was a typical circle. They resemble ellipses more, if you look at them closely. The left-hand end of the "j"'s upper portion is another peculiar component. The other ends are all rounded, but this one has a noticeable pointy part. With its subtle crisp components, it is also somewhat reminiscent of the 2014 concept logo's main theme. We can infer that the designers who created the insignia inserted it as a kind of edge, stirring up the logo just enough to prevent it from looking too rounded and uninteresting. The Jio logo is able to experiment with colour thanks to its rigid devotion to geometric minimalism. Either a red or a blue circle can contain the white letters. The colours are extremely vivid in both instances, but the red variant is noticeably more striking.