Launched in 1994, Tanishq is now a leading jewellery brand of India. It has India’s first and largest jewellery store, with 138 exclusive boutiques in 80 cities. ‘Tanishq’ word is a combination of Tata/Tamil Nadu and Nishq (meaning a necklace of gold coins). Also, from ‘tan’ meaning ‘body’ and ‘Ishq’ that means ‘love’. The mark of ‘T’ and the ravishing, luxurious, high-class and silky smooth and shiny curvaceous letterforms depict the meaningful association with wealth (embedded in ‘nishq’ meaning gold coins).